The spirit of Christmas

first_img AD Quality Auto 360p 720p 1080p Top articles1/5READ MOREWhicker: Clemson demonstrates that it’s tough to knock out the champThe toy drive begins in December with those patients wishing to bring in a new toy instead of paying a copayment. The toy must be equivalent to the fee, which is about $25. Her patients have responded overwhelmingly over the years. “I am not surprised at their generosity,” Harrod said. “People want to give, especially at this time of year, but a lot of times they just don’t know where or how.” In fact, a lot of the gifts over the years, including this one, come from people who see the “Toy Drive” sign in front of the office or by word-of-mouth. “People have come by off the street, not patients, and dropped off toys,” said Nancy Gaeta, receptionist and chiropractic assistant. When the Whittier program she was affiliated with stopped its toy drive, Harrod was approached by local volunteer Chris Rodriguez about doing a drive benefiting the Bienvenidos Family Center. Rodriguez, of Pico Rivera, met Harrod when he became a patient after a car accident. “I went to four doctors before her, but she was the one to help me,” he said. This year’s toy drive will continue through Dec. 21 and will benefit Angel Step Inn of Pico Rivera, which aids battered, substance-addicted women and their children. Angel Step serves the cities of Pico Rivera, Montebello, Whittier, Santa Fe Springs and East Los Angeles. If there are enough toys, Rodriguez said, they will go to the Bienvenidos Family Center. Any items donated specifically for teenage girls will go to Maryvale Orphanage in Rosemead. “I believe in God, and I believe things happen for a reason,” Rodriguez said. “And meeting Sheila after my accident, and to be able to help others together is the best reason of all.” [email protected] (562) 698-0955, Ext. 3028160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set! WHITTIER – The Christmas spirit of giving is alive and well at Harrod Chiropractic. In the decade Sheila Harrod has conducted her massage therapy practice in the corner office at 6501 Bright Ave. in Uptown, she has held a toy drive for area children. “Isn’t it what the holiday is all about?” she asked sitting in her office that has been almost overtaken with toys donated by her patients and other generous donors. “I’m overwhelmed by the toys,” Harrod, 41, said, pointing at the large pile of cars, stuffed animals and games permeating her office and reception area. last_img read more

How Energy Efficient Is My Home?

first_imgA newly adopted provision in the 2006 edition of the International Residential Code (IRC) requires that a permanent certificate be posted on the electrical distribution panel. This certificate is for the express purpose of identifying the efficiency of various energy components of the home and must include the following:The predominate R-value of insulation in ceiling/roof, walls, foundation, crawl space wall, and floor;U-factors for windows, skylights, etc. (where there is more than one value, the value covering the largest area must be listed);The solar heat gain coefficient (SHGC) of windows, skylights, etc. (again, where there is more than one value, the value covering the largest area must be listed);The types and efficiencies of heating, cooling, and water heating equipment.The premise is that posting these details will increase demand for more energy-efficient homes.There are some drawbacks, however. First, some types of insulation, such as blown insulation, which tends to settle, lose thermal values over time. Energy-efficient measures for windows or doors and associated weather-stripping, if not maintained, will also lose efficiency. Heating and cooling equipment will lose efficiency with considerable use. So, the unsuspecting buyer may have a false sense of security in the label. Because of this, the 2012 edition of the IRC may include a provision about the potential for declining energy efficient values for a variety of products.In any case, asking the builder or registered design professional to post such a notice is a great advancement. Now, the responsibility for installing energy efficient measures is assigned.last_img read more

In an Experiential-Obsessed Marketplace, Surkus Uses Tech to Stand Out

first_imgAI: How it’s Impacting Surveillance Data Storage Brad is the editor overseeing contributed content at ReadWrite.com. He previously worked as an editor at PayPal and Crunchbase. You can reach him at brad at readwrite.com. Experiences have flooded the marketplace. Whether they’re investing in pop-up stores or festivals, brands have recognized the major shift happening. The IPA Bellwether Report found that in the U.K., experiential marketing was the only area to experience significant growth in spend in 2017 besides internet marketing.Similarly, EventTrack found that American consumers gravitated toward the brands that gave them experiences to savor, with 74 percent reporting they were more likely to purchase from brands engaging them with experiences. In fact, 98 percent admitted they created social content when they participated in these experiences — and all of those who created content also shared content.The writing’s on the wall for companies that have paid attention. These experiences can be beneficial to brands of every type, and Surkus is determined to use technology to make experiential accessible.Abandoning the Spray-and-Pray ModelSurkus classifies three major areas as experiential: branding experiential (such as pop-ups), ticketed experiences (such as concerts or festivals), and immersive experiences (such as VR). In working with brands that launch experiences in every category, Surkus focuses on making the strongest matches it can between its members and its clients.It does that through technology. The brand’s platform uses an algorithm to identify the right audience members for each experience being offered. By curating a group that’s expressed interest in a certain subject or a similar brand, Surkus pinpoints the members who will feel excited about the opportunity.That translates to a win for Surkus’ client companies. Surkus’ focus on targeting the right audience makes both attendance and engagement possible. Clients can ask for a variety of engagements — social content, surveys, market research — with Surkus enabling communication between clients and members throughout every point of a campaign.“We don’t need to complicate things, but simplify them,” explains Stephen George, Surkus’ CEO. “We want to make sure the right audience is attending and engaging, and we know the little things are our clients’ entire objective in working with us. It doesn’t have to be complex.”Capitalizing on What They’ve GotSurkus’ knowledge of where members are at every touchpoint is valuable: By tracking members’ locations and activity, the platform can nudge them and offer reminders. The platform, designed for Instagram posts, can point out that a member, still at an event, just took 50 photos and should post one of them. If the member exited the venue, the client can ask questions to get real-time feedback on how the installation or product played in front of its audience.“It’s important to be able to time our interactions and engagements correctly,” George says. “In the moment, members shouldn’t be interrupted so they can absorb the experience. But there hasn’t been an easy way to transfer instantaneous reactions. Brands don’t want to target people when they walk in or when they’re in the middle of a performance — they’re not going to get very good information.”But good information is there for the taking. George points to concerts as an example: If a concert producer spent the majority of his budget on the closing act and the grand finale fireworks, but 40 percent of concertgoers left two hours before the encore, Surkus can provide that data to the producer so he can reconsider where he’s spending his money. While Surkus’ goal with members is to provide them with compelling experiences, the brand’s focus for clients is driving long-term value.“If brands have already planned out the production of their events and are wasting money at certain times, we need to be able to tell them,” George explains. “They may be able to restructure the production to use the same layout of money but increase engagement. And the longer we can keep people engaged, the more ancillary revenue that drives — but there’s also a better experience because there’s no lag in the event itself.”Bringing Experiential to the MassesTechnology has made things more affordable, particularly through automation. Surkus itself thrives on this fact: While a PR agency helping with experiential activations can handle 20 clients at one time, Surkus can work with 10,000. “Bodies just aren’t as efficient as our algorithm,” George says.This sheer volume helps every activation under Surkus’ umbrella — as its base grows, so does its data collection. This enables Surkus to give first-timers a head start by giving them insight into what’s worked well for similar types of events or which types of audience members responded best. But, as George says, that data becomes more meaningful as clients repeatedly work with Surkus to launch experiences; the brand can provide continuous data on who engaged or took actions so constant tweaks can occur.The affordability and ease created by technology hasn’t completely trickled down, and George says that’s created a misconception that lingers among small brands. “There’s a perception that events have to be grandiose, multimillion-dollar affairs that only global brands can afford,” he says. “It can be a small mom-and-pop retailer with a pop-up event, and that can be just as enticing as Under Armour launching a $1 million activation at its store. The point is targeting the people who will respond.”Brands from small businesses to international conglomerates should be fitting experiential into their budgets, regardless of the size. While attention is paid to experiences offered by Netflix, Anheuser-Busch, or LiveNation, anyone can do it, George points out, and platforms like Surkus enable the same types of results for brands of every size.Smaller brands that refuse to invest in experiential, in fact, will run into a universal problem: ad blockers and other tools that allow consumers to bypass marketing. With people skipping commercials regularly and billboards simply not having the reach they should for their cost, experiential has become a more affordable way to stick in consumers’ minds. Surkus’ platform offers a la carte services, allowing clients to determine what’s most important in terms of engagement and what fits within their budget. Getting one attendee to walk through the door at an event can cost as little as $3. After an era of spray-and-pray advertising, with money sprinkled everywhere, experiential can result in reverse sticker shock.What’s NextBringing experiential to the masses also means expanding markets, and that’s next on Surkus’ agenda. George, the former co-founder and head of operations for Groupon, says the Los Angeles-based business launched in Boston last month and is “relaunching” in San Francisco in October.“A lot of our markets in the past grew organically, but now we’re announcing launches in targeted areas — we’re highly dedicated to these new markets,” George says. The brand also has an eye on global growth and serving its clients in any market they’re operating in; beyond its office in Hong Kong, Surkus plans to expand to Singapore in the next few months.That reinforces the company’s belief that experiential isn’t necessarily what people think it is — and it’s not outside anyone’s reach. By incorporating technology to make experiential activations more affordable and accessible, Surkus just may have found a way to bring personalized experiences to the masses. Trends Driving the Loyalty Marketing Industry Brad AndersonEditor In Chief at ReadWrite Tags:#branding#customer experience#CX#event marketing#experiential marketing#festival#marketing#pop-up shop How Data Analytics Can Save Lives AI is Not the Holy Grail of Sales, at Least Not… Related Posts last_img read more

Germany takes over at top of FIFA rankings from Brazil

first_imgRobredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games Celebrity chef Gary Rhodes dies at 59 with wife by his side Past World Cup draws have been made by geographical region after the host and seven highest-ranked filled a top-seeded pot.On Dec. 1 in Moscow, Russia — currently No. 64 — and the teams ranked Nos. 1 to 7 in the October rankings will be the top seeds. The other 24 qualifiers will be in draw pots according to ranking.FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSBoxers Pacquiao, Petecio torchbearers for SEA Games openingStill, FIFA has included a rule which should ensure that the 2018 tournament draw follows the balance of previous draws very closely.“No teams from the same confederation, with the exception of (European body) UEFA, which could have two teams in the same group, will be drawn into the same group,” FIFA said in a statement. NBA: Staying healthy is key to Embiid’s development, Sixers coach says MOST READ Germany’s midfielder Leon Goretzka (C) celebrate scoring his side’s fifth goalduring the FIFA World Cup 2018 qualification match between Germany and Norway in the south German city of Stuttgart on September 4, 2017. / AFP PHOTO / Daniel ROLANDZURICH — Germany is back at the top of world soccer, taking over from Brazil as No. 1 in the FIFA rankings which will have a greater role deciding how the World Cup groups are drawn.FIFA announced a tweak to the World Cup seeding process on Thursday that means all four draw pots will be decided according to rankings.ADVERTISEMENT LATEST STORIES Trump signs bills in support of Hong Kong protesters The best of the other regions include Mexico at No. 14, Iran at No. 25, and Egypt at No. 30.FIFA’s October rankings will also decide seeding for eight European teams entering two-leg playoffs in November.Sports Related Videospowered by AdSparcRead Next Ethel Booba on hotel’s clarification that ‘kikiam’ is ‘chicken sausage’: ‘Kung di pa pansinin, baka isipin nila ok lang’center_img Hotel says PH coach apologized for ‘kikiam for breakfast’ claim Robredo should’ve resigned as drug czar after lack of trust issue – Panelo Lacson: SEA Games fund put in foundation like ‘Napoles case’ The new rule would avoid what befell Italy four years ago. Despite just missing being in the top-seeded pot, Italy was picked out in a random draw of the nine non-seeded European teams to be taken out of the all-European pot. France was the lowest-ranked European qualifier but escaped being picked in that pre-draw lottery.Italy was then eliminated from a tough group with England, Uruguay and Costa Rica, which stunned world soccer by finishing top.In the September rankings, European champion Portugal rose three places to No. 3, while Argentina fell one to No. 4, and No. 5 Belgium climbed four places.European teams, which each played two qualifiers, gained on their South American rivals and could have six of the eight seeded positions in December.Poland is No. 6, followed by Switzerland, France, Chile and Colombia.ADVERTISEMENT View comments NATO’s aging eye in the sky to get a last overhaul ‘A complete lie:’ Drilon refutes ‘blabbermouth’ Salo’s claims Don’t miss out on the latest news and information. last_img read more

Gascutters help city burglars breach bank’s high security

first_imgBurglars broke into the Corporation Bank at Mayur Vihar-I in the early hours of Saturday in quite a novel way – they used a gascutter to first rip open the shutter and then slash the lock of the grill door.Luckily, they could not lay their hands on cash or other valuables.The incident came to light in the morning when the residents of Samachar Apartments were informed by the locals that the bank, located at the shopping centre near the apartment building, had been broken into.”A gascutter was used to break open the shutter as well as the lock. The burglars also tried to open the almirah containing cash, but were unable to do so. We have been told by the bank officials that nothing is missing from the spot,” a senior police officer said.He added: “We recovered the gas cylinder that was used to cut the lock. It looks like the cylinder stopped functioning after the robbers entered the bank, that’s why they failed to open the almirah and steal anything.” Investigating officials said there were quite a few CCTV cameras inside the bank but all, except one, were found switched off.The one CCTV captured only the blurred images of a few persons entering the bank, according to sources.A probe team reached the spot and collected fingerprints after the police were informed of the incident around 7.30 am.”We are questioning a security guard deployed at an ATM booth near the bank on whether he had seen suspicious elements nearby at night. The probe is on and we will interrogate local criminals as well,” the police officer said.advertisementFor more news on India, click here.For more news on Business, click here.For more news on Movies, click here.For more news on Sports, click here.last_img read more

Busquets: Athletic made us work

first_imgBarcelona Sergio Busquets: Athletic Bilbao made Barcelona work Rob Lancaster Last updated 2 years ago 06:40 10/29/17 FacebookTwitterRedditcopy Comments(0) Barcelona Athletic Bilbao La Liga Juan Manuel Serrano Arce Barcelona Ernesto Valverde Athletic Club v Barcelona Athletic Club Primera División Ernesto Valverde enjoyed a winning return to his old club as his side survived a late scare to triumph away at San Mames Sergio Busquets admitted Barcelona had to dig deep to secure a 2-0 win away at Athletic Bilbao on Saturday.Lionel Messi’s 12th goal in 10 La Liga games gave the Catalans a deserved lead at the break but the visitors failed to produce a repeat performance in the second half, leaving them to rely on Marc-Andre ter Stegen to stay ahead.11/2 for Girona and Real Madrid to draw Article continues below Editors’ Picks Lyon treble & England heartbreak: The full story behind Lucy Bronze’s dramatic 2019 Liverpool v Man City is now the league’s biggest rivalry and the bitterness is growing Megan Rapinoe: Born & brilliant in the U.S.A. A Liverpool legend in the making: Behind Virgil van Dijk’s remarkable rise to world’s best player Having denied Aritz Aduriz twice in the first half, the German goalkeeper produced a stunning save to keep out a near-post header from the Athletic striker in the closing minutes, preserving Barca’s narrow lead at San Mames.Paulinho’s injury-time tap-in wrapped up the result on the road, as visiting coach Ernesto Valverde enjoyed a successful return to his former club.”They made us work, particularly in the second half,” Busquets told  Movistar .”The goals were vital for us. In the second half they were better, they raised their game. We had to be much more precise with our passing and our use of the ball, but we won 2-0.”Whether it’s spectacular or not, our run continues. It certainly wasn’t easy, this is a great place with good players.”They pressed us and we felt the pressure. It was difficult to break through their lines, we did it, but not enough.”17 – Barcelona haven´t lost in their last 17 La Liga games (W16 D1), their longest unbeaten run since March 2017. Hammer. pic.twitter.com/BQWzl4f3MS — OptaJose (@OptaJose) October 28, 2017 Athletic also hit the woodwork after the interval, Raul Garcia sending a header from a corner against the bar, as they failed to score against Barca for a fifth straight league meeting.”We had three or four super chances to put ourselves ahead but we didn’t take them and they do what they do and scored,” Athletic midfelder Ander Iturraspe told Movistar .”We kept making chance after chance, Ter Stegen did very well. 2-0 is just what happens when you get played on the break.”It has been difficult over the last few weeks but we have to think who we were playing. We can be proud of the performance – we did our jobs.”last_img read more