RANDOX DUNGLOE IN €25 BOWEL CANCER TEST BREAKTHROUGH

first_imgSCIENTISTS at Randox in Dungloe have developed a €25 bowel cancer test kit, the company has announced.The new blood test will spot bowel cancer at earliest stage and the simple check will ID cancer missed by existing screening.The kit also removed the need for ‘unpleasant’ faecal screen. Bowel cancer is Ireland’s second biggest cancer killer and Donegal scientists have been at the heart of research.On average 79 people in Donegal diagnosed with bowel cancer per year.The new test could save thousands of lives by spotting the disease at the earliest possible opportunity. The simple check will pick up on antibodies in the blood, produced as the body reacts to the onset of bowel cancer.The collaboration between researchers from the Biomedical Diagnostics Institute at Dublin City University and Dongeal biotech firm Randox Teoranta, promises that the new test will be a significant breakthrough in the diagnosis of bowel cancer and could be available for widespread use by the end of next year. Each year almost 2,500 people are diagnosed with bowel cancer, with 1,000 dying from it; making bowel cancer the second most common cause of cancer death in Ireland.  To address this, a nationwide Bowel Screen initiative has been rolled out to check those between the ages of 60-69, thought to be at high risk.  This screening involves testing traces of blood in stool samples.Drawbacks associated with this method, known as Faecal Occult Blood Test (FOBT), include low sensitivity, which means early stage disease is not detected in a rapid or reliable way.  In addition, the nature of the sample required for these tests has resulted in worryingly low levels of patient uptake.  The new blood test will do away with the need for FOBT and will prevent unnecessary and costly colonoscopies for people without the disease.Professor Richard O’Kennedy, Scientific Director of BDI said: “Typically patients who experience the symptoms of bowel cancer may visit their doctor.  This new, quick and non-invasive test will help in identifying patients with bowel cancer earlier, so they are sent for colonoscopy and thus treated more effectively.“Survival rates from bowel cancer are closely associated with the stage at diagnosis.  More than half of people with bowel cancer are diagnosed in the later stages, requiring more complex treatment, with a poorer chance of survival.  The aim of this new test is to find the cancer at the earliest possible stage, when it is easier to treat, improving outcomes for patients.”The new test will be implemented on Randox’s proprietary Biochip Array Technology detection platform.  Randox Teoranta Managing Director, Dr Peter FitzGerald said: “The potential here is quite revolutionary, while bowel cancer is a very serious illness – early diagnosis leads to improved survival.  If bowel cancer is found early, the growth is typically small and can be removed, leaving the person healthy and needing less treatment. “In addition bowel cancer places considerable burden on our healthcare system.  Stage 3 bowel cancer treatment costs are estimated at more than €45k per patient, with Stage 1 treatment €18,550 – less than half, if we can catch this cancer early and treat it early, then the economic benefit will be considerable.”Dr Sinéad Walsh, Acting Head of Research at the Irish Cancer Society, which is the largest voluntary funder of cancer research in Ireland said: “We are very excited by the results of this research as it will help us move another step forward in our strategy towards a future without cancer.“The earlier bowel cancer can be detected the better the outcome for patients.  This coupled with the ability to personalise treatments for bowel cancer patients, will contribute to better outcomes for people with bowel cancer.”Dr. Conor Burke, Associate Director of the BDI commented: “This project is an excellent example of the translational research agenda of the BDI and its commitment to the realisation of commercial and societal impact through innovation in diagnostics. “One of our primary goals is the creation of value for indigenous Irish diagnostics companies through our research and we look forward to working with Randox on realising the significant commercial and healthcare-related potential of this screening test.”The collaboration is funded by Enterprise Ireland and Randox.  Initial work was supported by Science Foundation Ireland and carried out at Dublin City University and the Royal College of Surgeons Ireland and Beaumont Hospital. The inputs of Dr. Gregor Kijanka, Dr. Julie-Anne O’ Reilly, Dr. Barry Byrne and Professors Elaine Kay and Dermot Kenny were vital in developing this research.RANDOX DUNGLOE IN €25 BOWEL CANCER TEST BREAKTHROUGH was last modified: February 5th, 2015 by John2Share this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)Tags:bowel cancerdungloerandoxRANDOX TEOlast_img read more

BIJ DE BIJ — Geocache of the Week

first_img 123456789101112<> Location:Zuid-Holland, NetherlandsN 51° 54.262 E 004° 53.637 This geocache will make you want to unwind and rest a while. Nestled in the quaint village of Goudriaan, Netherlands, the cache lives in a tiny building near acres of exquisite Dutch countryside. Difficulty:1.5Terrain:1.5 The home may be micro, but the cache owner’s heart is BIG, and they’ve pulled out all the stops to make sure your visit to the cache is a pleasant one. Lamps, curtains, tables, and an assortment of decorations make the abode feel like an extension of the cache owner’s own home. A stunning collection of tea cups adorn the walls of the interior, giving it a whimsical atmosphere. Bee-themed decorations placed tastefully throughout the establishment remind you to take a breath, unwind, and “bee” happy. How has geocaching helped you relax?center_img Continue to explore some of the most amazing geocaches around the world.Check out all of the Geocaches of the Week on the Geocaching blog. If you would like to nominate a Geocache of the Week, fill out this form.Share with your Friends:More TraditionalGC3G81Yby team-Koksi SharePrint RelatedGBC 2 – Name that Tune — Geocache of the WeekAugust 15, 2018In “Community”Östanbyn — Geocache of the WeekSeptember 7, 2017In “Geocache of the Week”The Once and Future Geocacher — Excalibur (GC2VQ88) — Geocache of the WeekSeptember 4, 2013In “Community”last_img read more

In an Experiential-Obsessed Marketplace, Surkus Uses Tech to Stand Out

first_imgAI: How it’s Impacting Surveillance Data Storage Brad is the editor overseeing contributed content at ReadWrite.com. He previously worked as an editor at PayPal and Crunchbase. You can reach him at brad at readwrite.com. Experiences have flooded the marketplace. Whether they’re investing in pop-up stores or festivals, brands have recognized the major shift happening. The IPA Bellwether Report found that in the U.K., experiential marketing was the only area to experience significant growth in spend in 2017 besides internet marketing.Similarly, EventTrack found that American consumers gravitated toward the brands that gave them experiences to savor, with 74 percent reporting they were more likely to purchase from brands engaging them with experiences. In fact, 98 percent admitted they created social content when they participated in these experiences — and all of those who created content also shared content.The writing’s on the wall for companies that have paid attention. These experiences can be beneficial to brands of every type, and Surkus is determined to use technology to make experiential accessible.Abandoning the Spray-and-Pray ModelSurkus classifies three major areas as experiential: branding experiential (such as pop-ups), ticketed experiences (such as concerts or festivals), and immersive experiences (such as VR). In working with brands that launch experiences in every category, Surkus focuses on making the strongest matches it can between its members and its clients.It does that through technology. The brand’s platform uses an algorithm to identify the right audience members for each experience being offered. By curating a group that’s expressed interest in a certain subject or a similar brand, Surkus pinpoints the members who will feel excited about the opportunity.That translates to a win for Surkus’ client companies. Surkus’ focus on targeting the right audience makes both attendance and engagement possible. Clients can ask for a variety of engagements — social content, surveys, market research — with Surkus enabling communication between clients and members throughout every point of a campaign.“We don’t need to complicate things, but simplify them,” explains Stephen George, Surkus’ CEO. “We want to make sure the right audience is attending and engaging, and we know the little things are our clients’ entire objective in working with us. It doesn’t have to be complex.”Capitalizing on What They’ve GotSurkus’ knowledge of where members are at every touchpoint is valuable: By tracking members’ locations and activity, the platform can nudge them and offer reminders. The platform, designed for Instagram posts, can point out that a member, still at an event, just took 50 photos and should post one of them. If the member exited the venue, the client can ask questions to get real-time feedback on how the installation or product played in front of its audience.“It’s important to be able to time our interactions and engagements correctly,” George says. “In the moment, members shouldn’t be interrupted so they can absorb the experience. But there hasn’t been an easy way to transfer instantaneous reactions. Brands don’t want to target people when they walk in or when they’re in the middle of a performance — they’re not going to get very good information.”But good information is there for the taking. George points to concerts as an example: If a concert producer spent the majority of his budget on the closing act and the grand finale fireworks, but 40 percent of concertgoers left two hours before the encore, Surkus can provide that data to the producer so he can reconsider where he’s spending his money. While Surkus’ goal with members is to provide them with compelling experiences, the brand’s focus for clients is driving long-term value.“If brands have already planned out the production of their events and are wasting money at certain times, we need to be able to tell them,” George explains. “They may be able to restructure the production to use the same layout of money but increase engagement. And the longer we can keep people engaged, the more ancillary revenue that drives — but there’s also a better experience because there’s no lag in the event itself.”Bringing Experiential to the MassesTechnology has made things more affordable, particularly through automation. Surkus itself thrives on this fact: While a PR agency helping with experiential activations can handle 20 clients at one time, Surkus can work with 10,000. “Bodies just aren’t as efficient as our algorithm,” George says.This sheer volume helps every activation under Surkus’ umbrella — as its base grows, so does its data collection. This enables Surkus to give first-timers a head start by giving them insight into what’s worked well for similar types of events or which types of audience members responded best. But, as George says, that data becomes more meaningful as clients repeatedly work with Surkus to launch experiences; the brand can provide continuous data on who engaged or took actions so constant tweaks can occur.The affordability and ease created by technology hasn’t completely trickled down, and George says that’s created a misconception that lingers among small brands. “There’s a perception that events have to be grandiose, multimillion-dollar affairs that only global brands can afford,” he says. “It can be a small mom-and-pop retailer with a pop-up event, and that can be just as enticing as Under Armour launching a $1 million activation at its store. The point is targeting the people who will respond.”Brands from small businesses to international conglomerates should be fitting experiential into their budgets, regardless of the size. While attention is paid to experiences offered by Netflix, Anheuser-Busch, or LiveNation, anyone can do it, George points out, and platforms like Surkus enable the same types of results for brands of every size.Smaller brands that refuse to invest in experiential, in fact, will run into a universal problem: ad blockers and other tools that allow consumers to bypass marketing. With people skipping commercials regularly and billboards simply not having the reach they should for their cost, experiential has become a more affordable way to stick in consumers’ minds. Surkus’ platform offers a la carte services, allowing clients to determine what’s most important in terms of engagement and what fits within their budget. Getting one attendee to walk through the door at an event can cost as little as $3. After an era of spray-and-pray advertising, with money sprinkled everywhere, experiential can result in reverse sticker shock.What’s NextBringing experiential to the masses also means expanding markets, and that’s next on Surkus’ agenda. George, the former co-founder and head of operations for Groupon, says the Los Angeles-based business launched in Boston last month and is “relaunching” in San Francisco in October.“A lot of our markets in the past grew organically, but now we’re announcing launches in targeted areas — we’re highly dedicated to these new markets,” George says. The brand also has an eye on global growth and serving its clients in any market they’re operating in; beyond its office in Hong Kong, Surkus plans to expand to Singapore in the next few months.That reinforces the company’s belief that experiential isn’t necessarily what people think it is — and it’s not outside anyone’s reach. By incorporating technology to make experiential activations more affordable and accessible, Surkus just may have found a way to bring personalized experiences to the masses. Trends Driving the Loyalty Marketing Industry Brad AndersonEditor In Chief at ReadWrite Tags:#branding#customer experience#CX#event marketing#experiential marketing#festival#marketing#pop-up shop How Data Analytics Can Save Lives AI is Not the Holy Grail of Sales, at Least Not… Related Posts last_img read more

MFLN “Network News” – June 2016

first_imgSpotlight: Virtual Learning EventsThe Military Families Learning Network provides virtual learning events (VLEs) for military family service providers and other interested professionals serving military families. Our VLEs consist of several sessions centered around a common theme, providing unique engagement and in-depth discussion opportunities. This year we are offering three VLEs hosted by the Personal Finance, Military Caregiving and Family Development concentration areas. For this edition of “Network News,” we are highlighting the Personal Finance VLE taking place June 14-16. Be sure to subscribe to the MFLN monthly email update to receive news on the other VLEs as well as our regularly scheduled programming. Personal Finance VLE: “Enhancing Financial Fitness”The Personal Finance VLE is a three-day web-based event aimed at connecting personal finance managers and educators working with military service members with research, resources, and each other. Taking place June 14-16, this event will focus on the research, traits, and behaviors that lead to financial success. Being “financially fit” means having financial understanding and the capability to make positive financial decisions. Visit the VLE homepage or check out the individual sessions below.Tuesday, June 14, 11 am-12:30 pm ET: What is Financial Fitness & How is it Measured?Wednesday, June 15, 11 am-12:30 pm ET: Positive Personality Traits of Financially Fit PeopleThursday, June 16, 11 am-12:30 pm ET: Wealth Building with Savings, Investing & WindfallsThursday, June 16, 1 pm-1:30 pm ET: VLE wrap-up sessionDid you miss last year’s virtual learning events? Not to worry! You can still view them in our archives to obtain continuing education credit.Personal Finance: Motivating Clients to Develop Positive Financial BehaviorsMilitary Caregiving: Reimagine Your Skills as a Helping Professional: Working with Military Family CaregiversFamily Development: Family Violence: Increasing Professional Knowledge, Prevention & IntegrationJune is chock full of professional development opportunities. We invite you to join us for any or all of them!last_img read more

Gays parade their pride in Delhi’s heart

first_imgTheir faces were unmasked.And the pride was stronger than ever.The third edition of the gay pride parade – the first after consensual homosexual relationships were decriminalised in the country – in the Capital on Sunday was an unusual display of confidence by the lesbian-gaybisexual-transgender (LGTB) community.Clad in rainbow colours and dancing to the sound of drums, the gathering marched from Barakhamba Road to Jantar Mantar in Central Delhi with a different inclination.This time, they were celebrating their sexuality as against the previous years when they marched to assert their rights and protest against the criminalisation of samesex relationship.In July, last year, the Delhi High Court passed a landmark judgment revoking the controversial Section 377 of the Indian penal code that criminalised same-sex relationship.”I do not know or care about how social acceptance has changed after the high court verdict. But yes, I have changed. I feel more confident and I know that I am not doing anything wrong since the law of the land does not have a problem with it,” said Pooja (18), a student who wished to be identified just by her first name.”The judgment was a clarion call and asserted what we have been fighting for years now. But, I am a little disappointed by the turnout at the parade. I expected more to turn up to celebrate the anniversary,” said Vineet Trikha (30), a communication trainee who was there at the parade.The strongest evidence of the (slow but sure) change in the attitude of society towards the LGTB community was the presence of family members at the parade.advertisementWhile some made a proud proclamation of their support to their homosexual members of the family, others chose to stay on the sidelines and do the same tacitly.”My grandson is gay and he has the right to live his life the way he wants. I am an educated woman and I absolutely have no problem with it,” said Rani Sharma (65), who accompanied her grandson Sambhav Kumar Sharma to the parade and sported a placard making proud proclamation of his sexuality.”There was an initial shock. But he is a good boy and we have eventually come to accept this. Though our relatives still don’t know, I am here to support my child and his participation in the parade. I wasn’t here last year and I’ve come at my wife’s behest,” said a 45-year-old father on condition of anonymity.last_img read more

Images of 1983 still give Bhajji ‘goosebumps’

first_imgHarbhajan Singh was all of three years of age when Kapil Dev held the 1983 World Cup aloft at Lord’s but the off-spinner still draws inspiration from that glorious triumph.Harbhajan Singh and Yusuf Pathan in New Delhi. APIn the Capital to join hands with a campaign against road rage and drunken driving, Harbhajan said that even though in the ensuing 27 years he has seen six World Cups, the 1983 tournament still serves as the biggest inspiration for an Indian cricketer.”Seeing Kapil paaji lift the trophy is an image ingrained in all of our minds. I have seen the reruns of that match so many times and it always gives me goosebumps,” the off-spinner told reporters here on Wednesday.To repeat the success of ‘Kapil’s Devils’ at the World Cup, Bhajji believes the key for India will be the explosive opening combination of Sachin Tendulkar and Virender Sehwag.”There is no doubt that they are great players and I think if they stay at the crease for the first 15 overs, it will be very difficult for the opposition to come back into the match,” he said.Asked about India’s combination for the quadrennial mega event, Harbhajan said it may not be the best team out there but he was still a good side. “It is wonderful to have a lot of options in the team. We have got different types of spinners. We have (Ravichandran) Ashwin who performed well in the IPL and leg-spinner Piyush Chawla brings variation into the attack. We have great seamers too and the batting can chase down any target. If we just focus on our processes, we should have a good outing,” he said.advertisementHarbhajan has always been a feisty character but he believes comparing sledging to a serious issue like road rage is ridiculous.”Sledging is part and parcel of the game. It just adds a bit of momentum to the game and, as a cricketer, we don’t carry anything off the field. Road rage is quite harmful and it hurts you for life,” he said. He even claimed that neither he nor his India teammates drink.Looking beyond the World Cup, Bhajji will be sharing a dressing room with Andrew Symonds for the Indian Premier League Mumbai Indians, and believes the ‘Monkeygate’ scandal that brought bad blood between them is a thing of the past.”I am looking forward to winning the IPL along with him,” Harbhajan said, guardedly adding: “What Symonds has done with his career is his personal choice and I don’t want to talk about any individuals.”Though he was surrounded by the media during his short stay at the event, Harbhajan did find time to thank Indian fans. “I salute all those who are supporting us. With their good wishes, hopefully, we will do well in the World Cup,” he said.last_img read more

Man City 3 wins from retaining Premier League title

first_imgView comments MOST READ Don’t miss out on the latest news and information. Cayetano: Senate, Drilon to be blamed for SEA Games mess Private companies step in to help SEA Games hosting A 2-0 win over fierce rival Manchester United at Old Trafford on Wednesday allowed City to climb over the biggest obstacle on its way to retaining the title, a feat no team has achieved in a decade. Beat Burnley away, Leicester at home and Brighton away, and Guardiola’s team will make yet more history.City moved a point ahead of Liverpool in an oscillating title race in which neither of the two protagonists is backing down. Neither side has dropped points since Liverpool drew 0-0 at Everton on March 3, and City is on an 11-match winning streak in the league.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSPalace wants Cayetano’s PHISGOC Foundation probed over corruption chargesSPORTSSingapore latest to raise issue on SEA Games food, logisticsCity’s class of 2018-19 has reached new levels of scoring, too. Thanks to second-half strikes by Bernardo Silva and Leroy Sane, City has now scored 157 goals in all competitions for the season — beating the English record for a single top-flight campaign that the team held from the pre-Guardiola era in 2013-14.While City is arguably getting better, United is seemingly regressing under Ole Gunnar Solskjaer. This was a seventh loss in United’s last nine games, with five of them coming in the six matches since Solskjaer was given the full-time job at Old Trafford following an impressive spell in interim manager. Manchester City’s Bernardo Silva and Leroy Sane, right, celebrate at the end of the English Premier League soccer match between Manchester United and Manchester City at Old Trafford Stadium in Manchester, England, Wednesday April 24, 2019. Manchester City won 2-0. (AP Photo/Jon Super)MANCHESTER, England— As an excitable Pep Guardiola congratulated his players one by one in the center of the field, a chant of “Champions” rang out from the Manchester City fans in one corner of an otherwise-deserted Old Trafford.Three more victories and City will indeed be a Premier League winner once again.ADVERTISEMENT LATEST STORIES PH underwater hockey team aims to make waves in SEA Games PLAY LIST 02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss Panelo: Duterte ‘angry’ with SEA Games hosting hassles With doubts emerging about the desire and attitude of some of its players, United is set to end the season without qualifying for the Champions League, potentially making Solskjaer’s attempts to rebuild the team this offseason even harder.United is in sixth place — two points behind Arsenal, three behind Chelsea and six adrift of third-place Tottenham — and would drop out of top-four contention with a loss to Chelsea on Sunday.Arsenal gave United some hope by losing 3-1 at Wolverhampton Wanderers in Wednesday’s other match. It is the first time Arsenal has lost back-to-back matches in the league since the opening two games of the season.DE GEA CULPABLEDavid De Gea has won plenty of games for United almost single-handedly in recent years but the goalkeeper was possibly at fault for both of City’s goals in a derby that became one-sided after a tight first 30 minutes.ADVERTISEMENT Philippine Arena Interchange inaugurated Wolves took advantage of several defensive mistakes by Arsenal to score first-half goals through Ruben Neves, Matt Doherty and Diogo Jota and earn a first league win over Arsenal in 40 years.Sokratis Papastathopoulos headed in a late consolation goal for Arsenal but Unai Emery’s side has won just six times on the road this season and is now one point behind Chelsea in fifth ahead of another tough away game at Leicester on Sunday.Arsenal’s best chance of qualifying for the Champions League might be through winning the Europa League, where the team is through to the semifinals.Sports Related Videospowered by AdSparcRead Next Duterte wants probe of SEA Games mess The Spain international was slow to get down to Bernardo Silva’s 54th-minute shot that crept inside the near post and then failed to keep out Sane’s powerful shot that virtually went straight at the legs of De Gea. Last week, De Gea let a shot from Lionel Messi slip through his grasp in a heavy Champions League loss at Barcelona.“In times like this, it’s not time to point fingers or blame anyone,” Solskjaer said. “We have to stick together.”Solskjaer did, though, make it abundantly clear that United’s performances aren’t good enough for a club of its stature.“You can’t linger along,” he said, “because the Premier League is so competitive that suddenly you’ll be caught up by other teams as well.”City saw Fernandinho hobble off with a muscle injury early in the second half, while Ilkay Gundogan battled through the second half after getting hurt by a fierce challenge by Jesse Lingard.Next up for City, which is on a punishing run of a game every three or four days, is one of the most physical teams in the Premier League.“I know people are going to say how pretty we are, how handsome we are,” Guardiola said. “But now we have to go to Burnley!”HUNGRY WOLVESChelsea, Liverpool, Manchester United and now Arsenal have all been beaten at Molineux this season. Man City only left the stadium with a point.It has been some return to the Premier League for Wolves, which is on target to finish the so-called “best of the rest” in seventh place. SEA Games hosting troubles anger Duterte Hontiveros presses for security audit of national power grid DA eyes importing ‘galunggong’ anew Blake Griffin has arthroscopic surgery on left kneelast_img read more