6 charity TV and video ads during coronavirus

first_img6 charity TV and video ads during coronavirus Depaul UK’s video explains how the coronavirus crisis has resulted in them having to work even harder to keep young people safe. The video, which is an update for supporters and the public and does not include a fundraising ask, is shot mostly from the home of a front-line staff member in London and the South East of England.  Tagged with: Advertising Celebrity coronavirus DRTV video In fact Budweiser has taken another approach as well, reprising one of its 90s’ popular ads and, with a little dubbing in of references to quarantine, making it fit our current times. Commercial TV ads have been repurposed to reflect the sudden change in lifestyle for everyone in the UK. Now charities are running ads that reference or reflect the impact of coronavirus and of living life on hold. It hasn’t taken long but charity videos and TV adverts that reflect our different world now have begun to appear. They mention coronavirus, reflect the challenges that lockdown presents to all of us, or convey the greater demand placed on charities because of the crisis.  Oxfam GB DePaul UK- Covid-19 and how we’re helping Your videosWhich of these videos worked well for you? Do they inspire you to create a video of your own? How will you be publishing videos that work in the weeks to come if you still don’t have the ability to get outside and video other people and places? About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. The British Red Cross’ advert takes us to a time when we look back at this period. It inspires us by asking “what did you do?”, against footage of people doing what is now ordinary – home-schooling for all, video chats with grandparents and vulnerable friends and family, and posting rainbow pictures in the window.Riffing on its brand theme of ‘#PowerOfKindness’, these images become those of people helping – volunteers in a foodbank, Red Cross volunteers socially distanced but together, and a Red Cross volunteer delivering food to someone at home.“Although this virus may keep us apart, kindness will keep us together. And right now every kind act matters”, explains the advert’s narrator.Its call to action is cleverly balanced: “To give help or to get help visit redcross.org.uk“. Oxfam is placing the coronavirus crisis in an international context. For many therefore it is a crisis on top of a crisis. “We’re in this together”, the final message of the video takes on a much wider context than the way it is often presented in the UK. Age UK – emergency coronavirus appeal Macmillan Cancer Support’s ‘Falling’ advert has aired before but it has now produced a new version which mentions the greater challenges it and cancer patients face given the coronavirus crisis. Howard Lake | 22 April 2020 | News British Red Cross: what did you do?center_img Let us know your thoughts in the comments below. Some ads like NatWest’s are very reminiscent of charity fundraising adverts: Macmillan Cancer Support – Falling (2020) Age UK, together with creative agency Brave, has launched a new film starring actor Jim Broadbent to support the charity’s £10m Coronavirus Emergency Appeal so it can be there for older people who need its support during this major health emergency.“The Government’s instructions to stay at home are vital in protecting everyone from the life threatening virus, especially older people who are among the most at risk of serious illness or even death if they contract COVID-19. But they mean that millions of older people are facing a miserable and frightening time alone, and the charity is particularly worried for those millions of older people who are on their own, without family and friends nearby or at all.”  1,301 total views,  5 views today Others are highlighting positively how people are overcoming the challenges of social distancing: Marie Curie’s advert features coronavirus head on, depicting a world that has shifted out of its tracks, where everything is on hold.But for charities like Marie Curie, as the advert indicates in the story of one person, its work cannot be put on hold. And it needs help to do so.“Because of coronavirus, everything is being put on hold. We wish we could put terminal illness on hold too. But we can’t. In this time of national emergency, Marie Curie Nurses and hospices are needed more than ever. We urgently need your donations. Donate now at mariecurie.org.uk/donate“. Marie Curie – On Hold  1,302 total views,  6 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis5 Commercial videosWhat are commercial brands doing with video now? They’ve adapted too, some with a mix of humour and the standard safety messages: Advertisement AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis5 Others are celebrating the work of keyworkers and charity staff and volunteers:last_img read more

David Freese goes to Injured List, Will Smith rejoins Dodgers

first_img Fire danger is on Dave Roberts’ mind as Dodgers head to San Francisco “I think my confidence was very high here,” Smith said Sunday. “I carried it over to OKC. Wasn’t going to let my play show at all being sent back down. Just kind of kept playing hard and putting together some good at-bats.“I always knew I was going to be sent back down at some point. I wasn’t going to let that bug me at all. I didn’t. Played well.”Roberts said Barnes and even Russell Martin could see action at infield spots with Smith on the roster in the next week.SHORT(STOP) TIMERIn the first 10 games after Corey Seager went to the IL, Chris Taylor has made the most of his increased playing time as the primary shortstop, going 12 for 32 (.375) with eight RBI and seven runs scored.“Yeah, I think anybody would say it’s easier to get in a groove and build on those hot streaks when you’re playing every day,” said Taylor who was not in the starting lineup Sunday. “But I know it’s part of being on this team. You’re not always going to have that luxury. We have a lot of really good players. So you’ve got to try and keep a level head whether you’re going good or bad and stay consistent.”That level head was difficult to maintain for Taylor in April when he got off to a miserable start. He was batting just .162 after an 0-for-4 day against the Giants on May 1. Since then, he has batted .288 with an .887 OPS.“Mechanically, I feel like I’ve been very consistent,” he said. “I’ve done the same things for the past couple months now – which is a change of pace from last year where I felt like every week I was doing something different. You’re going to have the ups and downs of the game. You’re not always going to be hot. But I felt pretty good for a little while now.”ALSORelated Articles Smith got the call back to Los Angeles Sunday when the Dodgers put David Freese on the Injured List. Freese has been dealing with tendinitis in his left knee, limiting his playing time recently. “As a byproduct,” Dodgers manager Dave Roberts said, Freese’s hamstring became a problem, landing him on the IL.Freese is expected back shortly after the 10-day IL stay, Roberts said, which would put him back on the Dodgers’ bench at the start of the next homestand.He has been a valuable part of that bench, batting .308 with a .999 OPS in a role that includes starts against left-handed pitching and pinch-hitting (9 for 21).“Fortunately we have the luxury right now of not putting him in harm’s way and making sure he’s ready for the stretch run,” Roberts said, referring to the Dodgers’ large division lead and depth as making it “a no-brainer” to give Freese some down time.Smith handled his first taste of the big leagues well, going 6 for 21 (.286) with those two home runs and acquitting himself very well defensively in six starts while Austin Barnes was on the IL. Newsroom GuidelinesNews TipsContact UsReport an Error Cody Bellinger homer gives Dodgers their first walkoff win of season LOS ANGELES – When the Dodgers sent Will Smith down two weeks ago, they sent down a catcher. When they called him back up Sunday, they called up a power hitter.In 11 games with Triple-A Oklahoma City after his demotion by the Dodgers, Smith went 12 for 41, all on extra-base hits – three doubles, three triples and six home runs in his last seven games before being recalled.“Just put good swings on the ball. I think I’ve shown pretty good power all year,” said Smith who has 14 home runs in Triple-A and hit two in six games with the Dodgers (including a walkoff for his first major-league homer on June 1).“Just made consistent contact, had good at-bats and the ball’s flying.”center_img Dodgers hit seven home runs, sweep Colorado Rockies Dodgers’ Max Muncy trying to work his way out of slow start Left-hander Scott Alexander threw a bullpen session on the main pitcher’s mound Sunday morning, allowing the Dodgers to collect Trackman and other data on his performance. Alexander is eligible to come off the IL but with throw to hitters and go on a rehab assignment before he does. …Joc Pederson made his third consecutive start at first base Sunday and will likely see steady action there in the next week with the Dodgers expecting to face a string of right-handed starting pitchers on the upcoming road trip. “It’s not a finished product,” Roberts said of Pederson who dropped a throw, costing the Dodgers a run Saturday. “But we’re committed to it.”UP NEXTDodgers (LHP Clayton Kershaw 7-1, 2.85 ERA) at Diamondbacks (RHP Zack Greinke 8-3, 2.92 ERA), 6:40 p.m. SportsNet LA (where available), AM 570 How Dodgers pitcher Ross Stripling topped the baseball podcast empire last_img read more