Meningitis Trust targets parents with direct mail appeal

first_img About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. Tagged with: Consulting & Agencies Individual giving “The Meningitis Trust successfully fundraises through events like the National Toddle Waddle but this is the first time it has tested a direct acquisition appeal for funds,” said Jamie Taylor, Account Director at TDA. “The Trust recognises this and is approaching a very specific group with a well targeted campaign. We have used proven DM techniques to convey a warm message, that is emotional but doesn’t resort to scaremongering.” AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis The Meningitis Trust is testing a cold direct marketing campaign as a follow-up to its National Awareness Week this month to encourage donations and regular financial support from the parents of young children.The interactive pack, developed by TDA, will include a wallet-sized symptoms card and a simple quiz for recipients to test their understanding of the disease. Its aim is to communicate the charity’s commitment to providing support for life whilst using emotive pictures and case studies to generate a response.Angela Dudley, Deputy Chief Executive at Meningitis Trust, said: “We want to educate parents about recognising the symptoms of Meningitis in their children or themselves. We also want to show people how funding the Meningitis Trust gives emotional support and information to anybody who might be affected by the disease. Advertisementcenter_img  16 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Howard Lake | 20 October 2003 | News Meningitis Trust targets parents with direct mail appeallast_img read more