Agile for a Reason

first_imgOver the last year or so, I’ve had the opportunity to speak to a variety of groups and organizations. The focus has been on just ‘how’ we, at EMC, have piloted, rolled out, refined and ultimately embraced the concept of Agile Marketing.The questions frequently revolve around: How did you do it? What steps did you take? What did you encounter? What should my company do to adopt Agile Marketing?While I can answer those questions without much hesitation, it became clear to me that the real reason others have these questions is because they are struggling with the WHY. Why did we embark down this path?My short answer is always the same: It wasn’t just for fun!The push towards Agile, specifically in a marketing world, is not a function of simply trying something new or different for the sake of changing things up. If you have been in the mix, you already know the crush to produce materials, programs, activities and content is overwhelming. So the thought of change for the sake of change holds no water.Instead, it was really a question of understanding the new realities of the world around us and recognizing our core business challenges. It’s about a business environment where change is constant, but more importantly, the documented rate of change is off the charts. It’s about a way of life that has us all struggling with the amount of information that inundates our brains and our psyches every minute of every day.It’s about individuals attempting to understand the methods, modes and best practices while trying to keep up with a never-ending list of to-dos and requests. It’s about hard working managers trying to prioritize an ever- increasing amount of requests and demands. It’s about go-getters spending endless hours figuring out who to go to, at what point in time, and with what information in hand in order to successfully get their job done.THESE are the reasons for bringing Agile concepts to the marketing world. It’s really a case of adapt and change or be prepared to flounder, possibly sink or just embrace gridlock.We chose to ‘change’. A word and concept that does not always elicit cheers and excitement…change can be difficult. Any or all of us can claim to embrace change, and for some it’s easier than others, but it always presents a set of challenges no matter who you are.While our brains crave rhythm and consistency (in order to make room for all that new information) we sometimes have to force change upon ourselves. Many times, it boils down to short-term pain for the brain as a path to long-term gains.In this case it’s painful in the short term to rework our methodologies, but hugely valuable in the long run to improve the quality of our outputs. And that is exactly what we are doing in order to manage the lightning fast changes in our world and the overflow of information and requests we all face every day.For more insight into the ‘why Agile’ question and how EMC moved towards (and continually adapts) an agile marketing methodology, download our e-Book Agile Marketing: When Clear and Simple Processes Drive Innovation. It is now also available at both the Apple App Store and Google Play.last_img read more

Inler wants to pack a punch

first_img While in Naples the 31-year-old sparred with 1980 Olympic champion Patrizio Oliva after the boxer called his agency to offer extra training following Inler’s admission he liked the sport. And the modest, likeable, Inler believes his extra training will help him succeed in England. He said: “I did it to change a little bit, boxing is good for the body. The first time when I boxed I used my energy without control and Patrizio said ‘why do you box like that? “I never managed to hit him but he could hit me easily. “The Premier League is a physical league, for sure, but when you play fast you they don’t hit you. I like physical games. “Italian football is very tactical but the Premier League is one of the best leagues, very fast. “They fight and the referees sometimes don’t whistle. In Italy they whistle all the time, maybe I like that about here.” The former Udinese man also captained Switzerland in their shock win over world champions Spain 1-0 in last year’s World Cup. Gokhan Inler wants to be a hit in England as he plans to knock out Leicester’s rivals. The midfielder is aiming to bring the skills he learnt in the boxing ring to the Barclays Premier League. Inler is set for his Foxes debut against Tottenham on Saturday after arriving from Napoli on a three-year deal this week. Inler has watched the Foxes’ opening two games, including last week’s 2-1 win at West Ham, as sees the same qualities as his national team. “You know Spain are strong but we knew with one shot we could win. It was one of the best, emotional, games of my career and this team can also grow up,” said Inler, who is likely to be joined in the squad by Christian Fuchs after he shrugs off illness. “Here, at West Ham, the team were struggling but they didn’t give up and that’s the spirit they can have. This is a club who want to make something in the future.” Press Associationlast_img read more

Remi Garde demands Aston Villa response after Merseyside misery

first_imgRemi Garde expects a response and an improved performance from his Aston Villa team against Watford. Garde’s first defeat as manager was a heavy 4-0 loss to Everton last weekend in a game where Villa were three goals behind at half-time. The display was poles apart from that which earned a goalless draw at home to Manchester City in the Frenchman’s first match in charge prior to the international break. Garde did not go as far as to suggest that Saturday is a must-win match for Villa but neither is he underestimating its importance. He said: ”It is a huge game but it is not the end of the season, nobody will be relegated at the end of the weekend. Well I hope, if that is so then we are in more trouble than I thought! ”It would be a huge boost in confidence for us to win this weekend. We want to, of course, win this game and we are going to try and do it in the way we want. ”But we will also accept a victory in the last minute, I have no problem with that. ”The first minutes will be important for everyone but the result at the end will be more important.” Grealish has been dropped but s ome good news for Villa is the return to fitness of Jores Okore from a knee injury and the defender could be in the squad for the first time since the FA Cup final in May. Forward Gabriel Agbonlahor (calf) will be assessed. To make matters worse, just hours after the defeat young midfielder Jack Grealish was photographed partying on a night out and did not return home with the rest of the squad on the team coach – a breach of club discipline which has resulted in the 20-year-old being left out of the squad against the Hornets. Despite the result at Goodison Park, Garde felt Villa could take some encouragement from their second-half showing and he wants his players to begin in that same vein in front of their own supporters on Saturday. ”The first half (at Everton) was quite disappointing for me,” said Garde. ”I thought that after the first goal we didn’t resist enough, lost too many challenges and didn’t create any chances at all for the first 35 minutes. ”In the first 35 minutes I didn’t see players who want to fight for the shirt. This is not the way I want to play, we were a little bit shy. The team is new and does not really know each other yet and we have to work hard to get to know each other. ”But the reaction in the second half was much better and this week in training we have been working hard. I am still very pleased with the way we train. ”I think we can do better than we have done and I hope we can improve on Saturday because it is my responsibility to find some solutions quickly, because we need them.” Villa are without a Barclays Premier League win since the opening day of the season and are rooted to the bottom of the table, five points adrift of safety. Press Associationlast_img read more

Football: With Cichy out, Orr helps bring momentum to Wisconsin defense

first_imgThis season looked like it was going to be an easy one for the University of Wisconsin defense, until inside linebacker Jack Cichy sustained an ACL injury. Now, the security of the defense remains questionable.The third-ranked defense in the conference was returning eight of their starters from the previous year, and the conference schedule consisted of six of the bottom eight teams within the division last year. By all accounts, there wasn’t going to be much of a challenge for this dynamic defense.Football: Jack Cichy to miss 2017 seasonThe University of Wisconsin Athletic Department announced Thursday morning senior Jack Cichy will miss the 2017 season due to a Read…The core of the Badgers defense, has always been the linebackers, and the newest leader of this core was set to be Cichy. Cichy’s injury at the beginning of August left his section without a leader, and a hole that needed to be filled by someone on the team.That position would be filled with Cichy’s position-mate, and someone who knows what it is like to experience an ACL injury at the beginning of the season: Chris Orr.Last season, Orr missed the entire season after suffering the same injury as his linebacker counterpart on the first snap of the season. The shared experience has created a bond between the two.Sarah Godfrey/The Badger Herald “He can tell me different things that he wouldn’t probably feel comfortable telling other guys,” Orr said. “I’ve just been trying to be there for him, listen to him and help encourage him along the way.”And with Cichy taking a seat on the sideline this year, Orr has accepted the challenge of taking over his role as a leader. As a leader on the field, that includes learning as much as he can about the playbook so he will be able to help the other guys out.Orr recognizes the importance of preparation, even with the supposedly easy schedule the Badgers have this season. He knows that any team can pose a challenge, and that the Wisconsin defense needs to be ready for any and all challenges that come their way.Football preview: What to expect from the Badgers this seasonThe University of Wisconsin football team enters the 2017 season with high expectations and hopes of replicating, or even exceeding, Read…“Whether they say we’re going to have the best season ever or the worst, whatever the case may be,” said Orr. “We try to ignore all of that and have the same approach going into any game,”At the beginning of the season, it should have been easy for Wisconsin to once again be a conference leader on the defensive side of the ball. Now, the picture is hazier.The linebacker position has taken more losses than just Cichy. Last week, sophomore linebacker Zach Baun also saw his season end to an injury in his left foot. Add-on stars from last season Vince Biegel and TJ Watt are going to the NFL, and the Badgers are tasked with the challenge of replacing four key contributors.Football: Pittsburgh Steelers select T.J. Watt with No. 30 overall pickThe Pittsburgh Steelers selected former Wisconsin linebacker T.J. Watt with the No. 30 overall pick in the 2017 NFL Draft. Read…But the replacements go past the field and to the sideline. For the third year in a row, there will be a new defensive coordinator roaming the sidelines for the Badgers. Paul Chryst decided to look in-program, promoting former defensive back coach Jim Leonhard to the position after just one season in Madison.Leonhard oversaw one of the most successful branches of Wisconsin’s defense last season, leading his group to the second-most interceptions in the country with 22.Just two years removed from an NFL career that spanned 10 years and five teams, Leonhard is young enough to relate to his players and has the resume to demand respect from them.“[Leonhard]’s a really intelligent guy. His football IQ is through the roof,” Orr said. “It’s fun to pick his brain more and more each day to see why he put certain things in the game plan,”The conference championship is certainly within reach for this team. With Iowa, Northwestern and Michigan all headed to Camp Randall throughout the season, a case can be made that all three of Wisconsin’s best opponents will be taken on at home, which is a major advantage for the Badgers.For now, the Badgers aren’t looking that far ahead. They realize reaching the championship requires taking the season one step at a time.If the remainder of the Wisconsin defense manages to stay in good health, and with leaders like Orr leading them through this year, the Badgers are poised to have one of their best seasons to date.last_img read more

MPBL: Munti faces unbeaten QC at home

first_imgMuntinlupa has picked up victories on the road since losing to Navotas in its first game while Quezon City is undefeated in four games to share the lead with the Tanduay-backed Batangas City Athletics.“They’re starting to play better while gaining more confidence,” said Quezon City coach Vis Valencia, referring to the host team.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSLillard, Anthony lead Blazers over ThunderSPORTSMalditas save PH from shutoutWinless Bataan and Imus collide at 7 p.m.STANDINGS: Batangas 4-0, QC 4-0, Muntinlupa 3-1, Valenzuela 3-1, Parañaque 2-2, Navotas 2-2, Caloocan 1-4, Imus 0-4, Bataan 0-4 Brace for potentially devastating typhoon approaching PH – NDRRMC Denied of a home victory at the start of its campaign in the Maharlika Pilipinas Basketball League (MPBL)-Anta Rajah Cup, Muntinlupa faces another acid test when it battles unbeaten co-league leader Quezon City on Tuesday.Expect a full house crowd at Muntinlupa Sports Complex as the Angelis Resort-backed Cagers try to sustain the momentum of a three-game winning streak against the formidable Capitals supported by Royal Manila at 9 p.m.ADVERTISEMENT Trending Articles PLAY LIST 00:50Trending Articles00:50Trending Articles02:11’Not just basketball’: Circumcisions, pageants at Philippine courts01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City Read Next LATEST STORIES 2 ‘newbie’ drug pushers fall in Lucena sting NEXT BLOCK ASIA 2.0 introduces GURUS AWARDS to recognize and reward industry influencers Don’t miss out on the latest news and information. MOST READ Typhoon Kammuri accelerates, gains strength en route to PH Slow and steady hope for near-extinct Bangladesh tortoises Globe Business launches leading cloud-enabled and hardware-agnostic conferencing platform in PH John Lloyd Cruz a dashing guest at Vhong Navarro’s wedding AFP official booed out of forum Regine Arocha named NCAA Finals MVP View commentslast_img read more

Kelly wary of ‘legend’ Boku in return fight to ONE

first_imgRobredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games Kotetsu Boku is five years Kelly’s senior and has done what the Filipino hasn’tand that is to win the ONE World featherweight title.“Boku’s a legend, he’s a veteran fighter so come Saturday I’ll be wary of him,” said Kelly in Filipino Thursday at his hotel room in Holiday Inn. “Boku is a skillful fighter, but with his age he might tire faster than me.”FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSWin or don’t eat: the Philippines’ poverty-driven, world-beating pool stars“We all know that when you age, you get winded quicker unlike those younger fighters and I think my training regimen in Baguio will give me the advantage in stamina against Boku.”Kelly, though, has been dormant for the past year after losing Narantungalag Jadambaa and he’s eager to erase his previous disappointments once he takes on Boku (25-11-2). Don’t miss out on the latest news and information. Ethel Booba on hotel’s clarification that ‘kikiam’ is ‘chicken sausage’: ‘Kung di pa pansinin, baka isipin nila ok lang’ Eric Kelly talks to the media at his hotel room ahead of his ONE Championship fight against Kotetsu Boku on Saturday at Cotai Arena.MACAU—Eric Kelly has built himself an impressive mixed martial arts resume going 12-3 in his professional career and is often regarded as one of the most experienced Filipino fighters.And yet there is still someone who’s more seasoned than the 35-year-old from Baguio City.ADVERTISEMENT Robredo should’ve resigned as drug czar after lack of trust issue – Panelo View comments National Coffee Research Development and Extension Center brews the 2nd National Coffee Education Congress Lacson: SEA Games fund put in foundation like ‘Napoles case’ Tara Borlain, Juan Baniqued eye fitting end to IronKids stint MOST READ Trump strips away truth with hunky topless photo tweet His loss against Jadambaa was his second straight, third overall, and going up against Boku is a task Kelly does not take lightly.“Well I hope I can do my best against Boku, I’ve prepared for him well,” said Kelly who doesn’t train under one stable. “I want to prove that even though there are younger fighters than I am I can still proudly represent the Philippines in MMA.”Sports Related Videospowered by AdSparcRead Next FEU Auditorium’s 70th year celebrated with FEU Theater Guild’s ‘The Dreamweavers’ Church, environmentalists ask DENR to revoke ECC of Quezon province coal plant DILG, PNP back suspension of classes during SEA Games LATEST STORIESlast_img read more

Beside The Points For Thursday April 26 2018

Things That Caught My EyeDraft Day!It’s the first day of the NFL draft, meaning that enormous financial concerns are about to publicly gamble in prime time television, which is always pretty cool. Penn State’s Saquon Barkley is the top running back prospect in this year’s draft and will likely go very early in the evening. But a team betting on a workhorse running back isn’t always the sure bet it was once considered. From 2006 to 2015, there were only three running backs drafted in the top five, and to some extent they never really panned out for their teams. Since then, we’ve had the phenomenal Leonard Fournette and Ezekiel Elliott going each at 4th. Barkley could join them if he joins the Giants at No. 2 or Browns at No. 4. [FiveThirtyEight]‘The Blind Side’ is overIn the aftermath of “The Blind Side,” which extolled the virtues of the left tackle position and lead to a commensurate skyrocketing to the value of those players, teams appeared to undervalue guards compared to tackles. In the 32-team era, 62 tackles were drafted in the first round of the draft compared to 14 guards. That may be changing, since 2013 the total value of draft picks for left tackles has been essentially in free fall since the post-2006 highs. [FiveThirtyEight]Oldest sport adapts to new realitiesThe International Association of Athletics Federations, which governs the world of track and field, will implement new regulations regarding testosterone levels for elite female athletes. Most women have testosterone levels ranging from 0.12 to 1.79 nanomoles per liter, while most men have 7.7 to 29.4 nanomoles per liter. The regulations — which will undoubtably fuel controversy from literally every angle, and that’s okay — will impact women who have testosterone levels above 5.0 nanomoles per liter, and would require them to choose between hormone therapy, not competing internationally, or competing against men. [The New York Times]Try out our interactive, Which World Cup Team Should You Root For?Winnipeg, city of miseryA new calculation for the quantified metropolitan sports misery score that counts not only the NFL, MLB, NBA and NHL but also the MLS and Canadian Football League puts the Canadian city of Winnipeg over perennial sports drought cities like Cincinnati and Buffalo to have the most yearning-for-a-win fans. [The 10 and 3]Tsunami of corruptionA draft report published Wednesday by the Independent Review of Integrity in Tennis follows up on earlier investigations from the BBC and BuzzFeed to find evidence of match-fixing in the sport, particularly at lower levels. The report found 20 unnamed high-level players who lost at least one suspicious match from 2005 to 2008. [BuzzFeed]World Cup getting called from statesideFox Sports is rolling out details about its play calling teams for the forthcoming FIFA World Cup in Russia. Given the lack of an American presence at the cup — the United States failed to qualify — Fox elected to pare back its footprint in Russia proper and will have only one of five announced crews actually in Russia. [World Soccer Talk, The Associated Press]Big Number(s)161.4Looking at a stat called five-year approximate value, the hoarde of valuable draft picks held by the Cleveland Browns is truly formidable. Overall, the Browns have a total draft expected value of 161.4, which is head and shoulders above their nearest competitors, the Bills (124.3), Colts (122.1) and Broncos (116.4). The Browns are poised for a guaranteed consequential couple of days, for better or for worse. [The Washington Post]Leaks from Slack: neil:MLB Now talking about 8 teams currently being on pace for 100+ losses…. wonder how that compares to other seasons via something more rigorous like Elo?natesilver:we have two teams projected for 100+, and 2 more for 99plus one at 97 and one at 95seems like a lot for this early in the seasonneil:TankFest ’18Predictions NBA See more NBA predictions All newsletters Oh, and don’t forgetThe past few weeks of the Overwatch League have been outstanding We’re launching a sports newsletter. 🏆  Join the squad. Subscribe read more

Northern California wildfires leave 17 dead and hundreds looking for loved ones

first_img By JEFF CHIU and ELLEN KNICKMEYERAssociated Press  SANTA ROSA, Calif. (AP) – Hundreds more firefighters and law enforcement officials headed Tuesday to Northern California to battle wildfires that have killed at least 17 people, including a 100-year-old man and his 98-year-old wife who were unable to escape their burning home.  Authorities hoped cooler weather and lighter winds would help crews get a handle on the fires, which are among the deadliest in California history and are still burning completely uncontained.  “The weather has been working in our favor, but it doesn’t mean it will stay that way,” said Brad Alexander, a spokesman of the governor’s Office of Emergency Services.  The extra firefighters came from throughout California and Nevada. The extra law enforcement officers will help with evacuations and guard against looting, Alexander said.  At least 100 people have been injured and 2,000 homes and businesses destroyed, according to authorities, who warned that all those figures were expected to climb in the coming days as more information is reported.  Among the dead were Charles and Sara Rippey, who were married for 75 years and lived at the Silverado Resort in Napa.  “The only thing worse would have been if one survived without the other,” their daughter, Ruby Gibney told Oakland television station KTVU.  More than 400 miles away, flames imperiled parts of Southern California, too. Thousands of people were displaced by a wildfire that destroyed or damaged 24 structures, including homes. Hot, dry Santa Ana winds swept fire along brushy outskirts of Orange County suburbs and equestrian properties southeast of Los Angeles. More than a dozen schools were closed.  The blaze, which disrupted major commuter routes, spread over nearly a dozen square miles in less than 24 hours as a squadron of helicopters and airplanes bombarded it with water and retardant, and an army of firefighters grew to 1,100 by Tuesday morning.  At the other end of the state, residents who gathered at emergency shelters and grocery stores said they were shocked by the speed and ferocity of the flames. They recalled all the possessions that were lost.  “All that good stuff, I’m never going to see it again,” said Jeff Okrepkie, who fled his neighborhood in Santa Rosa knowing it was probably the last time he would see his home of the past five years standing.  His worst fears were confirmed Monday, when a friend sent him a photo of what was left: a smoldering heap of burnt metal and debris.  Some of the largest of the 14 blazes burning over a 200-mile region were in Napa and Sonoma counties, home to dozens of wineries that attract tourists from around the world. They sent smoke as far south as San Francisco, about 60 miles (96 kilometers) away.  Sonoma County said it has received about 200 missing-person reports as family and friends sought to locate loved ones. It’s possible that many or most of the missing are safe but simply cannot be reached because of the widespread loss of cellphone service and other communications.  Much of the damage was in Santa Rosa, a far larger and more developed city than usually finds itself at the mercy of a wildfire. The city is home to 175,000 residents, including both the wine-country wealthy and the working class.  The flames were unforgiving to both groups. Hundreds of homes of all sizes were leveled by flames so hot they melted the glass off of cars and turned aluminum wheels into liquid.  Former San Francisco Giants pitcher Noah Lowry, who now runs an outdoor sporting goods store in Santa Rosa, was forced to flee in minutes along with his wife, two daughters and a son just over 2 weeks old.  “I can’t shake hearing people scream in terror as the flames barreled down on us,” Lowry said.  His family and another evacuating with them tried to take U.S. 101 to evacuate but found it blocked by flames, and had to take country roads to get to the family friends who took them in.  A 90-mile (145-kilometer) stretch of the highway is framed by the flames and a major concern overnight, said Brad Alexander, a spokesman for the California Office of Emergency Services.  Highway 12, which winds through the heart of wine country, was also rendered unusable by the flames.  “Sonoma and Napa counties have been hit very hard,” Alexander said.  The flames forced authorities to focus primarily on getting people out safely, even if it meant abandoning structures to the fire.  Firefighters rushed to a state home for the severely disabled when flames reached one side of the center’s sprawling campus in the historic Sonoma County town of Glen Ellen.  Crews got the more than 200 people from the threatened buildings, one firefighter said, as flames closed within a few dozen feet.  Fires from ruptured gas lines dotted the smoky landscapes of blackened Santa Rosa hillsides. Fire trucks raced by smoldering roadside landscaping in search of higher priorities.  The flames were fickle in some corners of the city. One hillside home remained unscathed while a dozen surrounding it were destroyed.  Kim Hoe, a 33-year-old tech worker from Penang, Malaysia, was staying at the Hilton Sonoma Wine Country, which was gutted by flames. He said the power went out around 1 a.m., and he and his colleagues started packing up when someone knocked on the door and told them to run.  “We just had to run and run. It was full of smoke. We could barely breathe,” Hoe said.  Late Monday, flames began coming over a ridge in an area bordering Oakmont and Trione-Annadel State Park, Santa Rosa Police Sgt. Summer Black told the Santa Rosa Press Democrat (http://bit.ly/2wLgBge ). Most of the Oakmont area was evacuated earlier in the day.  October has generally been the most destructive time of year for California wildfires. What was unusual Sunday, however, was to have so many fires take off at the same time.  Other than the windy conditions that helped drive them all, there was no known connection between the fires, and no cause has been released for any of them.  ___  Knickmeyer reported from Sonoma, California. Associated Press writers Paul Elias, Jocelyn Gecker, Sudhin Thanawala, Juliet Williams, Janie McCauley and Olga R. Rodriguez in San Francisco, John Antczak and Andrew Dalton in Los Angeles, Alina Hartounian in Phoenix and Martha Bellisle in Seattle also contributed to this report.(Copyright 2017 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.) KUSI Newsroom Posted: October 9, 2017 KUSI Newsroom, Northern California wildfires leave 17 dead and hundreds looking for loved ones Categories: Local San Diego News FacebookTwitter October 9, 2017last_img read more