t’s time to take ten minutes to sort out the definition of product operations

products operation is based on Internet products, with the lowest budget, the optimal path, the most efficient implementation, the most effective means to attract a large number of loyal users, establish the product competition in the market barriers, and ultimately to achieve product market success.

 

this excerpt from the dark "octopus win — from zero operation system operation to build a user growth engine"

for many practitioners, even not to engage in their own operations under a definition, it will not affect the good operation to lead his team to achieve user access "," activate "," retention "," communication "and" income". But when we calm down and sort out the operation of the knowledge system, many students will be distressed, should be "product operations" next definition.

traditional enterprises are defined as "operation": operation is the plan, organization, implementation and control of the operation process. It is the general term of management work closely related to the creation of product and service. This concept is very complex, summed up is the general term of management work. This also explains that the operation is not like product managers that have been sought after, and even most of the practitioners just do not understand the reason for the operation. A product from the plan to the formal launch of the corresponding operations are often very complicated, from the preparation of various operation plan and operation plan proposal, organization and implementation of the product line, and carry out effective monitoring of various effects, these are the operators need to do the work. A subdivision, and release the soft content from SEO, the editor of the audit, to obtain the seed user products, core user operations, planning activities, and even some companies and media work, will involve quite wide range. In addition, a very important factor is that it is closely related to the production and service of the whole product. If there is no product, the value of the operation can not be reflected, and the operation must be attached to the product. In a word all contribute to the product user data growth, activity to increase the income of the entire station or get all trivial things associated with the operator.

how do you define the next definition of Internet products,

?

products operation is based on Internet products, with the lowest budget, the optimal path, the most efficient implementation, the most effective means to attract a large number of loyal users, establish the product competition in the market barriers, and ultimately to achieve product market success.

is the first product operation must be based on the product itself, making all operational and marketing strategies are starting from the product, the most obvious boundary which is the common operating personnel and excellent operation personnel. The operation of play but if there are millions of species, and products from even more cool, more gimmicks, ultimately unable to obtain user or improve various data index of existing users, but also in vain.

understands the second dimensions of operations: the nature of the operations determines the job