Start operations from scratch content operations

this series is Zhang Liang’s "from scratch to do the operation" of the main points, essence summary.

refers to the content operation by creating, editing, organizing and displaying the contents of the site, so as to improve the Internet content of the product value, make the user adhesion, active operations have a certain role in promoting. A website or product must be filled with content, and the source, mining, organization, presentation, notification, and quality of the content have a tremendous impact on the effectiveness of the content operation. read more

10 details of improving website conversion rate

After the

traffic problem is solved, the following problem " conversion rate " appeared. This is also a lot of shopping profitable site owners headache problem, because the conversion rate is directly related to money problems.

from the point of view of website structure, content and so on:

(1) adjusts the first phrase of the headline. For the user to stimulate and influence than the other position of the phrase will be much larger in the first phrase of each bold or headline, "you see the first phrase of each title, there is no more than it can influence the phrases to impress users? Some key words in the title of the latter position can be adjusted by the phrase, the sentence expression of influential keywords in advance, which is conducive to the" shock "of users so as to improve the site conversion rate. read more

t’s difficult to link by K station

If a site is

or K, a web site was K, I think every webmaster felt very uncomfortable, because the current Internet environment, small and medium-sized webmaster only rely on search, in addition to search or search


every K webmaster will have such experience, their station was K, told people to do the exchange links, others have been removed, while he was still wearing that silly links, actually this situation is understandable. Because now a bad friendship link will pull other people’s website, cause others to be also K, read more

Grassroots entrepreneurs know why Shanghai can not get rid of Ma the real reason

grassroots entrepreneurs know why Shanghai can not go Ma, the real reason

I am a stranger in Shanghai grassroots entrepreneurs, the partnership with a friend to do an online billing platform, called money online (, after 2 years of development, has become the largest online booking platform China. 2 years of unknown development, has not been the government and society and the network industry recognition and support. Since 2007, soaring prices, the result is a lot of media help to smell money online networks account for the majority of white-collar workers, and a large number of reports and recommendations, to make money online network of accounting to the acceleration of the development of the form. read more

Baidu index on the amount of new words why delay

this time there is a About Baidu index problem is not very clear, my site every day on average from the Baidu search pass each station network the word to the amount of about 100, lower more than 70, about 140 times of high. And it’s been around for about 20 days. However, the Baidu index has been showing no index. But Baidu search box drop-down list, as well as related search, have already showed the word. I just wonder if the index hasn’t been shown yet. It’s not very clear. What’s the exact reason?. read more

t’s time to take ten minutes to sort out the definition of product operations

products operation is based on Internet products, with the lowest budget, the optimal path, the most efficient implementation, the most effective means to attract a large number of loyal users, establish the product competition in the market barriers, and ultimately to achieve product market success.

this excerpt from the dark "octopus win — from zero operation system operation to build a user growth engine"

for many practitioners, even not to engage in their own operations under a definition, it will not affect the good operation to lead his team to achieve user access "," activate "," retention "," communication "and" income". But when we calm down and sort out the operation of the knowledge system, many students will be distressed, should be "product operations" next definition. read more

Grassroots webmaster don’t be this group of people Huyou

grassroots webmaster circles suddenly emerge, some claiming to be business marketing experts, site planning and SEO class master, only two years time is over, what is the reason for the formation of


reason is very good to understand, this industry doorsill is low, can soft Wen to pack, a little interpersonal can boast, but they really practical ability? Here are several people can evaluate:

1: before planning what do XYZ company himself now boasted himself before the company’s name to cheat you read more

7 small elements to help your website succeed

online is not the lack of site ideas and site experience, but more than one person’s idea, I believe we will not exclude. What I want to share is a train of thought. This is what I and my team have entered before the misunderstanding and confusion after the experience.

first, what do you want to do,


, this is critical. Content theme selection is very important. This is not good, and will take a lot of detours. The choice of content, there is such a choice of ideas. What you want to do; you can do it. If you want to do and can do, then this is the first choice. If you don’t want to do it, then you want to accumulate it for a while. Let’s put it first. read more

Analysis of the necessity of kindergarten website construction

at present, many kindergartens in the promotion of children’s education at the same time, begin to pay attention to the website construction, and strive to be the overall situation of kindergarten teachers, semester plan, and the performance of the children in the garden specialty, preferences and other full range of display on the website, spread through the power of the Internet service, parents at the same time have also set up their own brand, to show the elegance of the kindergarten, is currently the most kindergartens are in preparation or something. read more

Luan Yilai 13 sharp comments O2O to intermediary is inevitable

[Abstract] for the traditional industries, the O2O platform is a more efficient matchmaking transaction, O2O is a complete business process, and the process of the electricity supplier is to produce better trading and service experience. However, the current electricity supplier industry "O2O" into a "vicious circle" – intermediaries occupy a large amount of information and other resources – how to disintermediation, has become a focus of attention of the entire industry. read more

also talk about the consequences of modifying the title of the website

my first personal home page, like many people, was free space. At that time, know that the straw man, often on his zzbulo, and later heard that sold, in zzbulo read a lot of articles, so that I have a great understanding of the network has been improved. Then I went to Admin5 and read a few articles that made 1000IP. I bought a space, a domain name, and prepared to practice it.

in the beginning of last September, there was a world of Warcraft WCG2007 game, I’ll do the special station. In accordance with conventional methods to publicity, forums, post bar, Baidu know, and so on. To the day before 10.1, IP to more than 7000, and I feel a traffic station is too easy, huh, huh?. During the national day, it happened to be the finals of WCG2007, because there were so many people concerned that my standing day IP was up to more than 110 thousand. I found in this period, I go to other stations over the copy, my second day in Baidu ranked first, third days disappear. I don’t know why so far. Because I did not know how to change the traffic into money, but unfortunately so much traffic ha. read more

Jiang Likun share some of the experiences of local stations

recently a friend asked me to update the blog, mainly is the last month is too busy, really do find it tiring training, recently throat broken, but fortunately, at the end of this phase of the training work, so today) recently updated resume: local station hot, like Kang Sheng, PHPWIND and other manufacturers, also in support of local website, so today to talk about the topic of some local station. As this piece of content is more, so today, first pick a few key issues to chat.

Advantages and prospects of read more

Explore website security in depth

a few days ago, Baidu webmaster published an article entitled: "web site by black injection betting porn page guide.". Personally, I think, as a webmaster, network security is particularly important, once the site has been hacked, for a technical SEO practitioners, is a very difficult thing. So how do we protect websites from hackers,


1: website password security

1.1 weak passwords, many owners in order to facilitate memory (or lazy O (a _ U) O). Likes to set passwords to 123456 or Admin888, such as relatively easy to guess the password. Even a lot of people like to set their username and password to admin, a site that can easily be hacked. These passwords include web site login, FTP, database password and so on. read more

Discussion on user login interface optimization of mobile terminal

is now on the market of mobile Internet applications basically require the user login operation can use the service and function more, so the mobile client login interface plays an important role in the visitors into the target customers. Then, the mobile end user login interface what more attract the user’s attention? In the end we tend to PC page flow through the statistical tools of some website tracking to determine the rate of the page out, in the mobile terminal, the following aspects are friendly user login interface needs to have the. read more

How to make your website included by Baidu

understand Google, Baidu included web site page habits, improve your site is search engine included probability

how to make your site be included in Baidu you want to know how to be included in Baidu? First you can look at the following, look at your site meets the requirements included Baidu, if Baidu robot love your website will include you, if there is no place to seize the time to correct: Baidu compass webmaster: how to make your site is Baidu included effectively to each page with the text and related topics. If it is the front page of the website, the title suggests using the name of the site or the name of the company / organization on which the site is represented; the remaining content pages are subject to refinement and generalization of the text. This allows your potential user to quickly access your page. read more

How does content maintain user relations content ask a website to gain profit

[editor’s note] this article is adapted from Sina Technology, with author Wu Wei and Tony mae.

what is a content question and answer website? That is, the web site is primarily for the purpose of getting useful answers and solving your own problems (or helping people who need answers). Although there is no mature profit model, but this type of Q & a website entrepreneurs enthusiasm unabated. Foreign Quora, domestic knowledge and K2, including the original author of the "enterprise Q & a" emerge in an endless stream. This type of website can neither see ads nor see commercial marks on the scale, then how do they profit? read more

From the farmer to the stationmaster the things ‘ve been through

I was born in a peasant family, parents are illiterate, a village of literacy is not much, here is very poor, a school is only halfway up the broken houses, only one school teacher, heard that his grandfather used to be a tree. I read in the hillside to grade 5, the annual tuition fee is parents kept for a year if the egg, egg is not enough, the parents just killed the pig, in particular pay or meat I do not remember, the only impression is every time to pay tuition for parents and teachers have become. Poor. read more

Cao Cao how does the group buying website operate

              one, the website is professional enough, product information is rich enough.

when a group purchase website can put on the market when the group purchase website brand friends, even a small nail can be smoothly found when customers buy building materials, the first to go to the mall building is certainly not, group purchase network. He doesn’t have to buy it, but he’s sure to come and see all the information. At the same time, the Internet has many potential customers, suppliers will certainly not miss this opportunity, every day on the website of product maintenance and speculation, forming a virtuous circle. With customers, to attract businesses; with businesses for product maintenance, web content is more rich, will attract more customers. At this time, the site will be very lively, professional content is also rich enough. read more

How the website moves Robin Li has already thought for you

mobile Internet is the trend, this point of view to this time this day, I believe we all doubt. Because the popularity of Android systems, the cost of buying a smart phone is getting lower and lower, and even cheaper to spend about 200-300 yuan, you can buy a Android mobile phone. Or do a telecom or mobile broadband service to send you a good Android phone.

mobile Internet has become mainstream trend

feels that after some time, the market may not have ordinary mobile phone to sell, Android smartphone is the lowest configuration. With the popularity of smartphones such as Android, that is, a small tablet PC for people, more and more people will be accustomed to using mobile phones. read more

How to quickly catch the writing points of original articles

Xiaobian believe a lot of friends in the website optimization, the daily work is essential to update the article, how to write effective articles, helpful to users of the article is to let a lot of friends feel headache. Some of the industry is not too familiar with friends often put all sorts of things together a bunch of articles, and the original article is to let people feel very difficult to write, so how to quickly write original articles, the following small for everyone to analyze from several aspects. read more