Neo Technology, the sponsor company of the graph database Neo4j, has released the Community Edition of Neo4j under a GNU General Public License (GPL). Previously, it was available under the Affero General Public License. “That means that in every scenario where you can use MySQL for free, you can now also use Neo4j Community for free,” writes Neo Technology co-founder Emil Eifrem on his blog.According to Wikipedia, the Affero General Public License was “designed to close a perceived application service provider “loophole” (the “ASP loophole”) in the ordinary GPL, whereby using but not distributing the software, the copyleft provisions are not triggered.” What this should mean in practice is that companies will now be able to provide hosted services based on Neo4j without open-sourcing code modifications or paying for the commercial version of Neo4j (Disclaimer: This does not constitute legal advice. Please consult your legal counsel if you have questions regarding open source licenses.)Interest in graph databases in general, and Neo4j in particular, has been growing for the year. Eifrem writes “Some developers found the Neo4j license too restrictive, preventing their teams from using Neo4j.” Eifrem believes this new, less restrictive license will spur more growth in the graph database sector.“Since the graph data model is the richest of all the NOSQL data models, graph databases have the opportunity to be the most useful for most people in most situations, and ultimately grab the largest slice of the NOSQL market,” Eifrem writes. Related Posts klint finley Tags:#Big Data#hack Growing Phone Scams: 5 Tips To Avoid 7 Types of Video that will Make a Massive Impac… How to Write a Welcome Email to New Employees? Why You Love Online Quizzes
AI: How it’s Impacting Surveillance Data Storage Brad is the editor overseeing contributed content at ReadWrite.com. He previously worked as an editor at PayPal and Crunchbase. You can reach him at brad at readwrite.com. Experiences have flooded the marketplace. Whether they’re investing in pop-up stores or festivals, brands have recognized the major shift happening. The IPA Bellwether Report found that in the U.K., experiential marketing was the only area to experience significant growth in spend in 2017 besides internet marketing.Similarly, EventTrack found that American consumers gravitated toward the brands that gave them experiences to savor, with 74 percent reporting they were more likely to purchase from brands engaging them with experiences. In fact, 98 percent admitted they created social content when they participated in these experiences — and all of those who created content also shared content.The writing’s on the wall for companies that have paid attention. These experiences can be beneficial to brands of every type, and Surkus is determined to use technology to make experiential accessible.Abandoning the Spray-and-Pray ModelSurkus classifies three major areas as experiential: branding experiential (such as pop-ups), ticketed experiences (such as concerts or festivals), and immersive experiences (such as VR). In working with brands that launch experiences in every category, Surkus focuses on making the strongest matches it can between its members and its clients.It does that through technology. The brand’s platform uses an algorithm to identify the right audience members for each experience being offered. By curating a group that’s expressed interest in a certain subject or a similar brand, Surkus pinpoints the members who will feel excited about the opportunity.That translates to a win for Surkus’ client companies. Surkus’ focus on targeting the right audience makes both attendance and engagement possible. Clients can ask for a variety of engagements — social content, surveys, market research — with Surkus enabling communication between clients and members throughout every point of a campaign.“We don’t need to complicate things, but simplify them,” explains Stephen George, Surkus’ CEO. “We want to make sure the right audience is attending and engaging, and we know the little things are our clients’ entire objective in working with us. It doesn’t have to be complex.”Capitalizing on What They’ve GotSurkus’ knowledge of where members are at every touchpoint is valuable: By tracking members’ locations and activity, the platform can nudge them and offer reminders. The platform, designed for Instagram posts, can point out that a member, still at an event, just took 50 photos and should post one of them. If the member exited the venue, the client can ask questions to get real-time feedback on how the installation or product played in front of its audience.“It’s important to be able to time our interactions and engagements correctly,” George says. “In the moment, members shouldn’t be interrupted so they can absorb the experience. But there hasn’t been an easy way to transfer instantaneous reactions. Brands don’t want to target people when they walk in or when they’re in the middle of a performance — they’re not going to get very good information.”But good information is there for the taking. George points to concerts as an example: If a concert producer spent the majority of his budget on the closing act and the grand finale fireworks, but 40 percent of concertgoers left two hours before the encore, Surkus can provide that data to the producer so he can reconsider where he’s spending his money. While Surkus’ goal with members is to provide them with compelling experiences, the brand’s focus for clients is driving long-term value.“If brands have already planned out the production of their events and are wasting money at certain times, we need to be able to tell them,” George explains. “They may be able to restructure the production to use the same layout of money but increase engagement. And the longer we can keep people engaged, the more ancillary revenue that drives — but there’s also a better experience because there’s no lag in the event itself.”Bringing Experiential to the MassesTechnology has made things more affordable, particularly through automation. Surkus itself thrives on this fact: While a PR agency helping with experiential activations can handle 20 clients at one time, Surkus can work with 10,000. “Bodies just aren’t as efficient as our algorithm,” George says.This sheer volume helps every activation under Surkus’ umbrella — as its base grows, so does its data collection. This enables Surkus to give first-timers a head start by giving them insight into what’s worked well for similar types of events or which types of audience members responded best. But, as George says, that data becomes more meaningful as clients repeatedly work with Surkus to launch experiences; the brand can provide continuous data on who engaged or took actions so constant tweaks can occur.The affordability and ease created by technology hasn’t completely trickled down, and George says that’s created a misconception that lingers among small brands. “There’s a perception that events have to be grandiose, multimillion-dollar affairs that only global brands can afford,” he says. “It can be a small mom-and-pop retailer with a pop-up event, and that can be just as enticing as Under Armour launching a $1 million activation at its store. The point is targeting the people who will respond.”Brands from small businesses to international conglomerates should be fitting experiential into their budgets, regardless of the size. While attention is paid to experiences offered by Netflix, Anheuser-Busch, or LiveNation, anyone can do it, George points out, and platforms like Surkus enable the same types of results for brands of every size.Smaller brands that refuse to invest in experiential, in fact, will run into a universal problem: ad blockers and other tools that allow consumers to bypass marketing. With people skipping commercials regularly and billboards simply not having the reach they should for their cost, experiential has become a more affordable way to stick in consumers’ minds. Surkus’ platform offers a la carte services, allowing clients to determine what’s most important in terms of engagement and what fits within their budget. Getting one attendee to walk through the door at an event can cost as little as $3. After an era of spray-and-pray advertising, with money sprinkled everywhere, experiential can result in reverse sticker shock.What’s NextBringing experiential to the masses also means expanding markets, and that’s next on Surkus’ agenda. George, the former co-founder and head of operations for Groupon, says the Los Angeles-based business launched in Boston last month and is “relaunching” in San Francisco in October.“A lot of our markets in the past grew organically, but now we’re announcing launches in targeted areas — we’re highly dedicated to these new markets,” George says. The brand also has an eye on global growth and serving its clients in any market they’re operating in; beyond its office in Hong Kong, Surkus plans to expand to Singapore in the next few months.That reinforces the company’s belief that experiential isn’t necessarily what people think it is — and it’s not outside anyone’s reach. By incorporating technology to make experiential activations more affordable and accessible, Surkus just may have found a way to bring personalized experiences to the masses. Trends Driving the Loyalty Marketing Industry Brad AndersonEditor In Chief at ReadWrite Tags:#branding#customer experience#CX#event marketing#experiential marketing#festival#marketing#pop-up shop How Data Analytics Can Save Lives AI is Not the Holy Grail of Sales, at Least Not… Related Posts
Cinematography Award: U. S. DocumentaryE-TEAM / Ross Kauffman & Rachel Beth Anderson Screenwriting Award: World Cinema DramaticBlind / Eskil Vogt U. S. Grand Jury Prize: DocumentaryRich Hill U. S. Dramatic Special Jury Award for Musical ScoreKumiko, the Treasure Hunter / The Octopus Project A record audience welcomes the winners of the 2014 Sundance Film Festival.Every year the film industry descends on Park City, Utah for the Sundance Film Festival. The festival, which began in 1978, has become one of the worlds most prestigious and talked about film events…and this year was no exception.With a record number of submissions, 2014 was a great year for Sundance. Fierce weather and even fiercer competition was on display all across the beehive state (I kid you not…Utah is really called The Beehive State!) The winners were crowned, gaining film immortality and most importantly, they can put those festival laurels on their DVD cover!Here are the winners of the 2014 Sundance Film Festival: Waldo Salt Screenwriting Award: U.S. DramaticThe Skeleton Twins / Craig Johnson & Mark Heyman Short Film Special Jury Award for Direction and Ensemble ActingBurger Editing Award: U. S. DocumentaryWatchers of the Sky World Cinema Grand Jury Prize: DocumentaryReturn to Homs Short Film Grand Jury PrizeOf God and Dogs Directing Award: U. S. DramaticFishing Without Nets / Cutter Hodierne World Cinema Dramatic Special Jury Award for Ensemble PerformanceGod Help the Girl Cinematography Award: World Cinema DramaticLilting / Ula Pontikos Short Film Special Jury Award for NonfictionLove. Love. Love. Audience Award: Best of NEXTImperial Dreams Directing Award: World Cinema Documentary20,000 Days on Earth / Iain Forsyth & Jane Pollard Audience Award: World Cinema DramaticDifret U. S. Documentary Special Jury Award for Intuitive FilmmakingThe Overnighters Directing Award: U. S. DocumentaryThe Case Against 8 / Ben Cotner & Ryan White Directing Award: World Cinema Dramatic52 Tuesdays / Sophie Hyde Editing Award: World Cinema Documentary20,000 Days on Earth Short Film Jury Award: AnimationYearbook Cinematography Award: U. S. DramaticLow Down / Christopher Blauvelt World Cinema Documentary Special Jury Award for Cinematic BraveryWe Come as Friends U. S. Documentary Special Jury Award for Use of AnimationWatchers of the Sky Short Film Jury Award: NonfictionI Think This is the Closest to How the Footage Looked For more info on Sundance including how to submit your film to be screened in 2015 check out the Sundance website.Let the countdown begin until next year:COUNTDOWN WEBSITEWhat was your favorite film of Sundance 2014? Should someone else have been in the list of winners? Share your thoughts in the Comments below! Audience Award: U. S. DramaticWhiplash Alfred P. Sloan Feature Film PrizeI Origins Audience Award: U.S. DocumentaryAlive Inside: A Story of Music & Memory Short Film Jury Award: US FictionGregory Go Boom Short Film Jury Award: International FictionThe Cut Audience Award: World Cinema: DocumentaryThe Green Prince World Cinema Grand Jury Prize: DramaticTo Kill a Man Short Film Special Jury Award for Unique VisionRat Pack Rat U. S. Grand Jury Prize: DramaticWhiplash U. S. Dramatic Special Jury Award for Breakthrough TalentDear White People / Justin Simien Short Film Audience AwardChapel Perilous Cinematography Award: World Cinema DocumentaryHappiness / Thomas Balmès & Nina Bernfeld
IN HIGH PLACES: (From left) Adsul, Verma, Geete, A.P.J. Abdul Kalam, Vajpayee, Shekhawat and L.K. AdvaniThe minor reshuffle of portfolios in the Vajpayee Government was indeed minor. The move to depute two BJP ministers for party work fizzled out.While Prime Minister A.B. Vajpayee was forced to replace Shiv Sena’s Suresh,IN HIGH PLACES: (From left) Adsul, Verma, Geete, A.P.J. Abdul Kalam, Vajpayee, Shekhawat and L.K. AdvaniThe minor reshuffle of portfolios in the Vajpayee Government was indeed minor. The move to depute two BJP ministers for party work fizzled out.While Prime Minister A.B. Vajpayee was forced to replace Shiv Sena’s Suresh Prabhu with Anant Geete as power minister following Shiv Sena chief Bal Thackeray’s diktat, he stopped short of positive action.While senior Union ministers Arun Jaitley and M. Venkaiah Naidu stepped down from the Cabinet to strengthen the party last month, Vasundhara Raje and Uma Bharati are having second thoughts.The BJP brass has been unable to persuade Minister of State for Personnel Raje to work out a time-table to take over as Rajasthan party chief.After Vice-President Bhairon Singh Shekhawat’s move to the Centre, there is a vacuum in Jaipur, but Raje hasn’t yet obliged. Neither did the former sports minister.Bharati’s shift to the Coal Ministry though is rather surprising, coming as it does after her high-profile presence at the Manchester Commonwealth Games. She was supposed to take over from Madhya Pradesh BJP party president Vikram Verma, who has been given the sports portfolio, but didn’t. Former chief minister Kailash Joshi has been named for the post.The BJP’s “generational shift” strategy has come apart within a month. The other addition in the Vajpayee ministry – now 78 strong – is Sena MP Anantrao Adsul. If Adsul and Geete fail to deliver on Thackeray’s demands, there might be another reshuffle.advertisement
Kolkata: West Bengal Chief Minister Mamata Banerjee on Monday expressed grief over the death of her former Bihar counterpart Jagannath Mishra. She extended her condolences to Mishra’s family and his admirers. “Saddened at the passing away of former Chief Minister of Bihar, Jagannath Mishra ji. Condolences to his family and his admirers,” Banerjee tweeted. The 82-year-old leader, who had been suffering from cancer and was undergoing treatment at the national capital, died in New Delhi on Monday morning. Following his death, Bihar government declared a three-day state mourning.
APTN National NewsThere are concerns that a Vancouver program meant to help prevent violence among youth is being cut because of federal budget cuts.The national program aimed at re-connecting aboriginal youth with cultural and artistic activities was recently cut in the federal budget.APTN’s Tina House tell’s us many are concerned about what that will mean for those kids who are considered at high risk and vulnerable.
APTN National NewsA First Nations man from northern Saskatchewan has astonished his community by losing nearly 90 kilograms or 200 pounds.His feat has also prompted others to adopt a healthy lifestyle.APTN’s Larissa Burnouf visited the man in La Ronge, Saskatchewan.