“He short-circuited Donald’s ability to develop and experience the entire spectrum of human emotion,” Trump writes. “Donald requires division. It is the only way he knows how to survive – my grandfather ensured that decades ago when he turned his children against each other.”The book, due out next Tuesday, is the first Trump biography written by a family member. Reuters obtained a copy of the book. The president’s brother Robert has tried unsuccessfully, so far, to block its publication. The court battle continues but is not expected to halt publication.White House press secretary Kayleigh McEnany said on Tuesday that it was a “book of falsehoods.” Its publication comes as Trump, a Republican, seeks a second term in the Nov. 3 presidential election.Mary Trump has a troubled history with her uncle, who clashed with her father, Fred Jr., before he died at age 42 after a battle with alcoholism. Topics : Mary and her brother also engaged in a protracted legal battle over Fred Sr.’s estate after his death in 1999. She writes she secretly helped New York Times reporters on a 2018 investigation that outlined how Trump and his siblings avoided millions of dollars in taxes.Speculation about Trump’s mental state is common among his political detractors. Mary Trump brings a different perspective, however, because she has a PhD in psychology and decades of first-hand experience with Trump and his broader family.”I have no problem calling Donald a narcissist … but the label gets us only so far,” she writes, adding that the president might also suffer from other pathologies that prevent him from accepting responsibility for his actions and empathizing with others. She writes that he also may suffer from learning and sleep disorders.”He knows deep down that he is nothing of what he claims to be,” she writes. “He knows he has never been loved.” In a new book, a niece of President Donald Trump applies her training in psychology to conclude that the president likely suffers from narcissism and other clinical disorders – and was boosted to success by a father who fueled those traits.In “Too Much and Never Enough: How My Family Created the World’s Most Dangerous Man,” Mary Trump writes of a “malignantly dysfunctional family” dominated by a patriarch, Fred Trump, who showed little interest in his five children other than grooming an heir for his real-estate business.Ultimately, he settled on Donald, she wrote, deciding that his second son’s “arrogance and bullying” would come in handy at the office, and encouraged it.
Set and follow safety rules. Set boundaries, tell kids about behaviors that are off-limits, and bring them ashore often for sunscreen and drinking water.BEACHES, LAKES & RIVERS:Life jackets save lives! The best way for kids and adults to stay safe on the water is to wear a life jacket that fits you well. Swimming in open water is harder than in a pool, and even strong swimmers will tire faster and get into trouble more quickly. Stay close to shore where rescuers can easily reach you in an emergency. Teach your kids how to swim. While swimming lessons can help prevent your child from drowning, even kids who know how to swim should have adult supervision. Children 12 and under must wear a life jacket that fits them on moving boats less than 19 feet in length in Washington. Learn CPR and bring a cell phone with GPS. Rivers, lakes and beaches have hidden hazards. Watch out for sudden drop-offs, riptides and currents, rocks, logs and snags that are hidden underwater. Always swim with a buddy, and swim where there are lifeguards when possible. Let friends and family know where you plan to swim and when you expect to return home. Facebook2Tweet0Pin0 You must have one U.S. Coast Guard-approved life jacket for each person aboard your boat. This is a nationwide Coast Guard rule. Take life jackets, a rescue device, a cell phone with GPS, and someone who knows CPR if you’re boating, floating, paddling or water-skiing. Stay sober and know your limits. Learn CPR and always take a cell phone with GPS.BOATING & FLOATING:Life jackets save lives! The best way for kids and adults to stay safe on the water is to wear a life jacket that fits you well. Avoid alcohol and stay alert. Just like driving a car, Boating Under the Influence, or BUI, is against the law in Washington (http://apps.leg.wa.gov/rcw/default.aspx?cite=79A.60.040).Do you need a life jacket before you hit the water? Safe Kids Thurston County has a life jacket loaner program, where you can borrow life jackets at no cost. The life jacket loaner program has life jackets in every size, from infant to adult, available at Kenneydell Park, Pioneer Park, and Millersylvania State Park. Visit www.SafeKidsThurstonCounty.org for more information on the life jacket loaner program and other child safety information.Don’t let the water make you sick. Blue-green algae, leeches, and swimmer’s itch are just some of the things that can spoil the swimming fun. Learn more about avoiding swimming-related illnesses and simple swimming hygiene tips on the Thurston County Environmental Health web pages at http://www.co.thurston.wa.us/health/ehadm/swimming/illness_hazards.html.A list of swimming beaches and other water safety information is available on the Thurston County Environmental Health web pages at http://www.co.thurston.wa.us/health/ehadm/swimming/swimming_index.html.For additional tips and other water safety information, visit the Washington State Department of Health website at http://www.doh.wa.gov/CommunityandEnvironment/WaterRecreation/LakeRiverandBeachSafety.aspx . Boaters must have a Boater Education Card from Washington State Parks (http://www.parks.wa.gov/boating/boatered/). It’s the law. Don’t get sunburned. Use sunscreen and reapply it often. Have your child wear a hat and swim clothes that cover arms and legs, like boardshorts and rashguard shirts. Always have an adult watch young swimmers at all times. Avoid alcohol and other distractions like texting or reading while supervising children, because children can drown quickly and quietly. For younger kids, adults should be within touching distance. A day at the beach or on the lake is a great way to beat the near-record heat that’s set in over Puget Sound, and following some simple water safety tips can keep your fun in the sun from taking a tragic turn. Learn about water safety tips for kids, for boating and floating, and special tips for swimming in open water, such as rivers, lakes and beaches.WATER SAFETY FOR KIDS:Wear a life jacket! The best way for kids and adults to stay safe on the water is to wear a life jacket that fits you well. Even strong swimmers can have accidents or emergencies, so insist that your child wear a life jacket. Even if your child knows how to swim, kids and teens should always wear a life jacket when on a boat, raft or innertube, swimming in open water like a lake or river, and when playing on a dock or near the water. Innertubes, air-filled toys and foam toys are NOT the same as life jackets. Only U.S. Coast Guard-approved-life jackets are designed specifically to keep swimmers safe. Don’t boat or float in remote or rugged areas. Stay in areas where you can easily reach shore and where rescuers can reach you in an emergency. The air may be hot, but the water is still cold. Many rivers and lakes in western Washington are fed by snow melt and glaciers, and the average water temperature for Puget Sound is only about 60 degrees. Stay close to shore and rest if you are cold or tired.
MIKE SMITH, OBVIOUSLY, SECOND: “He settled great and he ran really well. They went in thirty-three to beat us; that’s pretty impressive. I wouldn’t say this track favors speed but . . . He just got run down today.” FLAVIEN PRAT, BOLO, WINNER: “We had a good race today. The pace was perfect for him and he got to run a great distance for him.“You have to be closer on the turf the way it’s playing so it worked out well. I knew the pace was already fast but I had to get out and go (when Om came up to Bolo’s outside on the far turn) because Obviously was still in front of me. When I came up next to Obviously, he picked it back up and I was a bit scared but I knew Bolo can get the distance and in the end, Obviously came back to us.” TRAINER QUOTES KEITH BRACKPOOL, PART OWNER: “I’m very proud of the horse and very proud of Carla. She did an amazing job. I couldn’t watch at the end. I couldn’t watch but it was unbelievable. Carla did just an incredible training job, incredible. Her patience over a seven-month period drives me crazy, but then in one day, it all comes together.”When asked if a surface switch to the Santa Anita Handicap on March 12 was possible: “The only thing I’m considering after this race is a trip to the bar and getting a drink (kiddingly). (Seriously) It seems like every other horse I hear about is being considered for Dubai . . . So we’ve got lots of options.” JOCKEY QUOTES CARLA GAINES, BOLO, WINNER: “The horse had a terrific trip. All I told Flavien was to let him break and find his place in the race. I felt he’d be sitting right behind the leaders and he would still have a kick home. That’s exactly what happened. I’m just so thrilled. I expected him to be fairly close to the speed, so 22, 45, those were quick fractions and I just kept thinking, ‘Oh, please don’t get tired.’ Did I think he was going to there? I’m not sure. I was screaming very loud.” NOTES: Gaines indicated options for Bolo’s next race would be the Grade I, $400,000 Frank E. Kilroe Mile on grass March 12, and the $1 million Santa Anita Handicap at 1 ¼ miles on the main track the same day. The winning owners are Keith Brackpool of Manhattan Beach who campaigns as Golden Pegasus Racing, Inc., and Earle I. Mack of Fort Lee, NJ.
AI: How it’s Impacting Surveillance Data Storage Brad is the editor overseeing contributed content at ReadWrite.com. He previously worked as an editor at PayPal and Crunchbase. You can reach him at brad at readwrite.com. Experiences have flooded the marketplace. Whether they’re investing in pop-up stores or festivals, brands have recognized the major shift happening. The IPA Bellwether Report found that in the U.K., experiential marketing was the only area to experience significant growth in spend in 2017 besides internet marketing.Similarly, EventTrack found that American consumers gravitated toward the brands that gave them experiences to savor, with 74 percent reporting they were more likely to purchase from brands engaging them with experiences. In fact, 98 percent admitted they created social content when they participated in these experiences — and all of those who created content also shared content.The writing’s on the wall for companies that have paid attention. These experiences can be beneficial to brands of every type, and Surkus is determined to use technology to make experiential accessible.Abandoning the Spray-and-Pray ModelSurkus classifies three major areas as experiential: branding experiential (such as pop-ups), ticketed experiences (such as concerts or festivals), and immersive experiences (such as VR). In working with brands that launch experiences in every category, Surkus focuses on making the strongest matches it can between its members and its clients.It does that through technology. The brand’s platform uses an algorithm to identify the right audience members for each experience being offered. By curating a group that’s expressed interest in a certain subject or a similar brand, Surkus pinpoints the members who will feel excited about the opportunity.That translates to a win for Surkus’ client companies. Surkus’ focus on targeting the right audience makes both attendance and engagement possible. Clients can ask for a variety of engagements — social content, surveys, market research — with Surkus enabling communication between clients and members throughout every point of a campaign.“We don’t need to complicate things, but simplify them,” explains Stephen George, Surkus’ CEO. “We want to make sure the right audience is attending and engaging, and we know the little things are our clients’ entire objective in working with us. It doesn’t have to be complex.”Capitalizing on What They’ve GotSurkus’ knowledge of where members are at every touchpoint is valuable: By tracking members’ locations and activity, the platform can nudge them and offer reminders. The platform, designed for Instagram posts, can point out that a member, still at an event, just took 50 photos and should post one of them. If the member exited the venue, the client can ask questions to get real-time feedback on how the installation or product played in front of its audience.“It’s important to be able to time our interactions and engagements correctly,” George says. “In the moment, members shouldn’t be interrupted so they can absorb the experience. But there hasn’t been an easy way to transfer instantaneous reactions. Brands don’t want to target people when they walk in or when they’re in the middle of a performance — they’re not going to get very good information.”But good information is there for the taking. George points to concerts as an example: If a concert producer spent the majority of his budget on the closing act and the grand finale fireworks, but 40 percent of concertgoers left two hours before the encore, Surkus can provide that data to the producer so he can reconsider where he’s spending his money. While Surkus’ goal with members is to provide them with compelling experiences, the brand’s focus for clients is driving long-term value.“If brands have already planned out the production of their events and are wasting money at certain times, we need to be able to tell them,” George explains. “They may be able to restructure the production to use the same layout of money but increase engagement. And the longer we can keep people engaged, the more ancillary revenue that drives — but there’s also a better experience because there’s no lag in the event itself.”Bringing Experiential to the MassesTechnology has made things more affordable, particularly through automation. Surkus itself thrives on this fact: While a PR agency helping with experiential activations can handle 20 clients at one time, Surkus can work with 10,000. “Bodies just aren’t as efficient as our algorithm,” George says.This sheer volume helps every activation under Surkus’ umbrella — as its base grows, so does its data collection. This enables Surkus to give first-timers a head start by giving them insight into what’s worked well for similar types of events or which types of audience members responded best. But, as George says, that data becomes more meaningful as clients repeatedly work with Surkus to launch experiences; the brand can provide continuous data on who engaged or took actions so constant tweaks can occur.The affordability and ease created by technology hasn’t completely trickled down, and George says that’s created a misconception that lingers among small brands. “There’s a perception that events have to be grandiose, multimillion-dollar affairs that only global brands can afford,” he says. “It can be a small mom-and-pop retailer with a pop-up event, and that can be just as enticing as Under Armour launching a $1 million activation at its store. The point is targeting the people who will respond.”Brands from small businesses to international conglomerates should be fitting experiential into their budgets, regardless of the size. While attention is paid to experiences offered by Netflix, Anheuser-Busch, or LiveNation, anyone can do it, George points out, and platforms like Surkus enable the same types of results for brands of every size.Smaller brands that refuse to invest in experiential, in fact, will run into a universal problem: ad blockers and other tools that allow consumers to bypass marketing. With people skipping commercials regularly and billboards simply not having the reach they should for their cost, experiential has become a more affordable way to stick in consumers’ minds. Surkus’ platform offers a la carte services, allowing clients to determine what’s most important in terms of engagement and what fits within their budget. Getting one attendee to walk through the door at an event can cost as little as $3. After an era of spray-and-pray advertising, with money sprinkled everywhere, experiential can result in reverse sticker shock.What’s NextBringing experiential to the masses also means expanding markets, and that’s next on Surkus’ agenda. George, the former co-founder and head of operations for Groupon, says the Los Angeles-based business launched in Boston last month and is “relaunching” in San Francisco in October.“A lot of our markets in the past grew organically, but now we’re announcing launches in targeted areas — we’re highly dedicated to these new markets,” George says. The brand also has an eye on global growth and serving its clients in any market they’re operating in; beyond its office in Hong Kong, Surkus plans to expand to Singapore in the next few months.That reinforces the company’s belief that experiential isn’t necessarily what people think it is — and it’s not outside anyone’s reach. By incorporating technology to make experiential activations more affordable and accessible, Surkus just may have found a way to bring personalized experiences to the masses. Trends Driving the Loyalty Marketing Industry Brad AndersonEditor In Chief at ReadWrite Tags:#branding#customer experience#CX#event marketing#experiential marketing#festival#marketing#pop-up shop How Data Analytics Can Save Lives AI is Not the Holy Grail of Sales, at Least Not… Related Posts
With mercury hovering above 43 degree C in most of Gujarat, the State is witnessing intense heat wave conditions that have claimed one life and affected hundreds in Ahmedabad and other towns.One person died of heatstroke in Ahmedabad city on Monday while 518 cases of heatstroke, dehydration, fluctuations in blood pressure, anxiety were reported in hospitals across the State.Multiple complaintsAccording to the State emergency services, 2,368 persons have been affected by the excessive heat conditions since the beginning of May in Ahmedabad alone. “People are coming in to complain of dehydration, stroke, vomiting, chest and stomach pain and nose and ear bleeding,” a senior staff member for the emergency medical centre told The Hindu.“We are witnessing intense heat wave conditions with dry weather across the State, except for a few places in south Gujarat. Hundreds of patients are pouring in with heat-related illnesses,” a senior doctor of Ahmedabad civil hospital said.Another senior doctor from the city said the bulk of the patients were senior citizens, children and daily wage earners who were exposed to sun due to their work requirements.Orange alertThe Ahmedabad Municipal Corporation has issued an orange alert as part of its heat action plan that has been prepared and implemented with the help of experts from the U.S.-based Natural Resources Defense Council (NRDC) and Indian Institute of Public Health (IIPH), Gandhinagar.“We have alerted the citizens to take precautions, minimise exposure to sun between 11 a.m. to 5 p.m. and remain hydrated during the day,” a senior official of the civic body said. “As per the met department’s prediction, heat wave conditions will continue for another week in the State,” he said.Meanwhile, a sudden change in the wind pattern on Tuesday brought in humidity. “Owing to change in wind direction, the relative humidity has become quite high in the State. In coastal areas, it is around 70-80% while in inland parts, it was 70%,” said Jayanta Sarkar, senior meteorologist of Met office in Ahmedabad.
Their faces were unmasked.And the pride was stronger than ever.The third edition of the gay pride parade – the first after consensual homosexual relationships were decriminalised in the country – in the Capital on Sunday was an unusual display of confidence by the lesbian-gaybisexual-transgender (LGTB) community.Clad in rainbow colours and dancing to the sound of drums, the gathering marched from Barakhamba Road to Jantar Mantar in Central Delhi with a different inclination.This time, they were celebrating their sexuality as against the previous years when they marched to assert their rights and protest against the criminalisation of samesex relationship.In July, last year, the Delhi High Court passed a landmark judgment revoking the controversial Section 377 of the Indian penal code that criminalised same-sex relationship.”I do not know or care about how social acceptance has changed after the high court verdict. But yes, I have changed. I feel more confident and I know that I am not doing anything wrong since the law of the land does not have a problem with it,” said Pooja (18), a student who wished to be identified just by her first name.”The judgment was a clarion call and asserted what we have been fighting for years now. But, I am a little disappointed by the turnout at the parade. I expected more to turn up to celebrate the anniversary,” said Vineet Trikha (30), a communication trainee who was there at the parade.The strongest evidence of the (slow but sure) change in the attitude of society towards the LGTB community was the presence of family members at the parade.advertisementWhile some made a proud proclamation of their support to their homosexual members of the family, others chose to stay on the sidelines and do the same tacitly.”My grandson is gay and he has the right to live his life the way he wants. I am an educated woman and I absolutely have no problem with it,” said Rani Sharma (65), who accompanied her grandson Sambhav Kumar Sharma to the parade and sported a placard making proud proclamation of his sexuality.”There was an initial shock. But he is a good boy and we have eventually come to accept this. Though our relatives still don’t know, I am here to support my child and his participation in the parade. I wasn’t here last year and I’ve come at my wife’s behest,” said a 45-year-old father on condition of anonymity.
MADRID — Spain has rolled out the red carpet for visiting Chinese President Xi Jinping, who is seeking global allies amid souring trade clashes with Washington.Xi and King Felipe VI have reviewed Spain’s guard of honour at the Royal Palace in the Spanish capital while Chinese First Lady Peng Liyuan and Spanish Queen Letizia observed the ceremony from a podium.Xi is scheduled to meet Prime Minister Pedro Sanchez later Wednesday and both will preside over the signing of around 20 government and business agreements, including a deal to export on-the-bone legs of Iberian ham to the Chinese market.The Chinese leader follows his two-day visit to Spain by flying to Argentina on Thursday for a G-20 leaders’ summit the next day, and visits to Panama and Portugal until Dec. 5.The Associated Press
Washington DC: In a move that could have implications on India’s energy security, US President Donald Trump on Monday decided not to grant sanctions exemptions to any oil customers of Iran, further squeezing Tehran’s top export commodity. “President Donald J. Trump has decided not to reissue Significant Reduction Exceptions (SREs) when they expire in early May. This decision is intended to bring Iran’s oil exports to zero, denying the regime its principal source of revenue,” White House Press Secretary Sarah Sanders said. Also Read – Thermal coal import may surpass 200 MT this fiscalThe US re-imposed sanctions on Iran last November, after President Trump pulled out of the landmark 2015 Iran nuclear deal. The US’ move which is seen as an escalation of President Trump administration’s “maximum pressure” on Iran comes after it last year gave temporary 180-days waiver to eight countries, including India, China, Turkey and Japan among others. As a result of this decision all countries including India would have to bring down its import of oil from Iran by May 2. Greece, Italy, Japan, South Korea and Taiwan have already heavily reduced their oil imports from Iran. Also Read – Food grain output seen at 140.57 mt in current fiscal on monsoon boostIran is India’s third-largest oil supplier behind Iraq and Saudi Arabia. Iran supplied 18.4 million tonnes of crude oil during April 2017 and January 2018 (first 10 months of 2017-18 fiscal). The US, Saudi Arabia, and the United Arab Emirates, three of the world’s great energy producers, along with its friends and allies, are committed to ensuring that global oil markets remain adequately supplied, Sanders said. “We have agreed to take timely action to assure that global demand is met as all Iranian oil is removed from the market,” she said. In a statement, Sanders said the Trump Administration and its allies are determined to sustain and expand the maximum economic pressure campaign against Iran to end the regime’s destabilising activity threatening the United States, its partners and allies, and security in the Middle East. “The President’s decision to eliminate all SREs follows the designation of the Islamic Revolutionary Guard Corps as a Foreign Terrorist Organisation, demonstrating the US’ commitment to disrupting Iran’s terror network and changing the regime’s malign behaviour. We welcome the support of our friends and allies for this effort,” Sanders said. China and India are currently the largest importers of Iranian oil. If they don’t go along with Trump’s demands, that could cause tensions in both bilateral relationships and spill over into other issues, like trade, the Washington Post reported.
Srinagar: PDP president Mehbooba Mufti on Wednesday led a protest march of her party activists in Jammu and Kashmir’s Pulwama district against the suspension of cross-Line of Control (LoC) trade and ban on Jamaat-e-Islami (JeI). The protest march was taken out from Town Hall Pulwama to deputy commissioner’s office. Mehbooba demanded the revocation of the decision to suspend the cross-LoC trade and sought immediate release of Jammu and Kashmir Liberation Front (JKLF) chairman Mohammad Yasin Malik from custody. She also sought revocation of ban on JeI and an end to the ban on civilian traffic on Srinagar-Jammu National Highway. Malik is not in good health. I want to tell the Government of India that if God forbid, his health worsens, then the situation here will deteriorate further which will be very difficult to control. Our fight is against militants, but you should not harass their families, she told reporters.
New Delhi: Just when the industry through innovation in the smartphone business had hit stagnation, Samsung wowed us with its first foldable device “Galaxy Fold,” worth a whopping $2,000. A super-premium phone that took almost a decade in the making and opens like a book when unfolded, shouted everything next-generation. However, the expectations took a beating when reports of the Galaxy Fold issues surfaced. The units given to international tech reviewers encountered display distortion and screen flickering issues, forcing the South Korean giant to postpone its launch in Hong Kong and Shanghai on April 23 and 24 respectively, and issue a recall of review units. Also Read – Swiggy now in 500 Indian cities, targets 100 more this year The big question lingers: Will the “Foldgate” make a dent in Samsung’s image like the Galaxy Note 7 with exploding batteries did in 2016? According to CyberMedia Research (CMR), the smartphone major has been mature and pragmatic enough by postponing its launch and sorting out all the issues before its general availiability. “All said, for Samsung, there is no race for first past the post with its foldable smartphone. It is more imperative for the company to focus on not delivering a flawed product, but rather ensuring highest consumer experience when the device goes on sales,” Prabhu Ram, Head, Industry Intelligence Group (IIG), CMR, told IANS. Also Read – New HP Pavilion x360 notebook with in-built Alexa in India Defending its devices just days before its roll-out, a Samsung spokesperson assured that the firm would “thoroughly inspect” the units. According to market research firm Gartner, foldable phones would make up 5 per cent of high-end phones sales by 2023 with around 30 million units. According to Faisal Kawoosa, Founder and Principal Analyst of market research firm techARC, from a technology-rich company like Samsung, “one would expect things out only after reliability of desired levels are achieved”. The Galaxy Fold is expected to be priced around Rs 1,40,790 in India. “Nevertheless, the lab and real-world conditions play differently. I don’t see it as a big issue as the product has not exchanged hands with consumers yet. They have time to correct this aberration,” Kawoosa told IANS. Some units of the Galaxy Fold, which became the first phone with a foldable OLED display, is encountering two primary issues: the foldable screen seems to have a layer of protective layer that is similar to a cheap screen film. Several units reportedly failed after the layer was taken off. Few other screens failed because the hinge exposed areas which allowed debris to get inside of the display, thus, damaging the unit. “We expect that users will use a foldable phone as they do their regular smartphone, picking it up hundreds of times a day, unfolding it sporadically and typing on its plastic screen, which may scratch quickly depending on the way it folds,” Roberta Cozza, Research Director at Gartner had earlier said. However, according to market research firm techARC, this is primarily a material issue than a design. “I think till the time it’s a plastic-based screen, the chances of such mishaps remain high. I would certainly like to see a glass display, that too from credible makers like Corning, to have a reliable foldable screen,” stressed Kawoosa. Moreover, there’s no denying that the second-generation of foldable devices would be better that the experimental and ambitious first generation iterations. “The first generation of an innovation is always experimental, and which over successive iterations achieves perfection. Let’s’face it. The Galaxy Fold was just a mistake in timing. It does not take away anything from its manufacturing capabilities,” Ram noted.