Given the tough economic climate, John Griffin, National Geographic group president and Magazine Publishers of America chairman, said publishers must position their magazines to grab post-recession advertising. “Those are unallocated dollars,” Griffin said. “When that money comes back, I want it to come to us rather than someone else.”The challenges, Griffin acknowledged, are to meet the demand for faster audience metrics while appeasing advertisers who are used to the speed of the Internet, overnight television ratings and the other media willing to bend and contort to integrate marketing messages into their product offerings. “Advertisers want to borrow—or steal—the credibility and authority we have with our readers,” Griffin said. “And we want to give it to them” without threatening the credibility and authority, he said. “[At National Geographic] we’re always asking ‘How far can we go with this?’ It’s a contestant internal struggle.”“It’s the single biggest point of contention within our company,” said Deidre Depke, Newsweek.com’s assistant managing editor. (Depke recently took a buyout from Newsweek and is leaving the company, one of many longtime editorial staffers to do so.) “The only editorial asset our magazine has is its content—for us to abandon that, and let advertisers do what they want with it, would be a big mistake.”‘Handcuffs’ But Steve Sturm, group VP of strategic research and planning at Toyota Motor North America, said magazines need to realize that their readers don’t care as much about editorial ethics and the concept of a church-state line as publishers—if at all. “[The line] has been self-governed and self-policed—you’ve put the handcuffs on yourselves,” Sturm said. “The federal government, the state government, they haven’t told you to do it. You put up all these roadblocks” that other media don’t have. And a younger generation of potential readers, he said, “don’t play by the same rules you play by.”Another challenge young readers present, Griffin said, is a substantial pressure on newsstand price. “Younger consumers expect content to be free; we have to deal with that.”“It’s critical we get their attention,” Griffin continued. “They’re not going to the newsstand.”But Griffin said that improving the speed of audience metrics—as evidenced by the MPA’s recently-announced initiative to do so—is the top priority in 2008. We need to figure out a way to give [marketers] metrics at the speed they are demanding,” Griffin said, before clarifying. “Well, maybe not that speed, but faster than we are now.” NEW YORK—With dwindling newsstand and advertising revenue, slashed marketing budgets, skyrocketing postal and production costs—and, oh yeah, that recession thing—consumer magazine publishers need be innovative, perhaps more than ever before, to survive.And they’re probably going to have to blow up the church-state boundary between advertising and editorial, too.Those were the bullet points that dominated a lively discussion among some 700 advertising and publishing executives at the 12th annual New York Magazine Day Wednesday.
Post a comment In addition to adding Huawei to the entity list, Trump at the same time signed an executive order essentially banning the company in light of national security concerns that Huawei had close ties with the Chinese government. Huawei has repeatedly denied that charge. Following the blacklisting, Google locked Huawei out of its Android updates, though the Commerce Department granted it a three-month general license in late May to update existing devices. Likely as a result, Huawei at the end of May moved to trademark the name of its own operating system, “Hongmeng,” in Peru. Huawei and Google declined to comment.First published at 2:14 p.m. PT on July 29. Updated at 2:53 p.m. PT: Huawei declined to comment; July 30 at 1:26 p.m. PT: Google declined to comment Huawei ban: Full timeline on how and why its phones are under fire Huawei secretly helped build North Korea’s wireless network, leaked documents suggest Huawei 5G ban could spread further How 5G got tied up in a trade war between Trump and China Tags The Huawei ban 0 1:23 Huawei’s P30 looks like fantastic forbidden fruit Smart Home Mobile Smart Speakers & Displays 18 Photos Share your voice Huawei was reportedly working on a smart speaker with Google. Angela Lang/CNET Huawei and Google were co-developing a smart speaker before the Chinese tech giant was blacklisted and banned in the US, according to a new report. Work on the smart home product was halted in May, The Information said Monday, citing several sources. Huawei was blacklisted in May when it was added to the United States’ “entity list,” But US companies will be able to sell equipment to Huawei, Commerce Secretary Wilbur Ross confirmed earlier this month, if they get licenses when there’s no threat to national security. Last week, US President Donald Trump reportedly agreed to award licensing deals between American companies and Chinese tech giant Huawei in a “timely” way. The Huawei smart speaker would have been powered by Google Assistant and been unveiled in September and sold in the US, The Information said. “We worked on this project with Google for a year and made a lot of progress. Then everything suddenly stopped,” a Huawei employee reportedly said. Google Huawei Now playing: Watch this: Huawei’s homegrown OS faces a steep uphill climb
Supreme Court. File PhotoThe Supreme Court on Tuesday stayed for eight weeks a High Court order on the ninth wage board for journalists, clearing the way for publication of gazette notification to this end.A four-member bench of the Appellate Division, led by Chief Justice Mohammad Syed Mahmud Hossain, passed the order after hearing a government petition.It also asked the state to file a regular leave-to-appeal by this time.On 14 August the Chamber Judge fixed 19 August for hearing an appeal by the state seeking a stay on the High Court order to main the status quo on publication of the gazette notification on the ninth wage board.After the hearing on Monday, the Appellate Division set Tuesday for passing an order in this regard.Attorney general Mahbubey Alam represented the government while advocate AF Hasan Arif stood for Newspaper Owners’ Association of Bangladesh (NOAB).The HC bench of justice Obaidul Hassan and justice Mohammad Ali on 6 August issued the status quo after hearing a petition filed on 5 August.Last month, road transport and bridges minister Obaidul Quader said a gazette would be published soon after the Cabinet approves recommendations for implementing the 9th wage board.